10 Seconds, 10 Hacks to Engaging App Users

Imagine a world where you have instant access to every necessary activity, for example going to the DMV. You walk up to the counter; a friendly person greets you and is ready to help – all in less than 10 seconds. The result – you walk away with a sense of accomplishment besides having strong positive vibes towards the DMV.

An application is the easiest, most accessible and fastest way for your customers to interact with you, complete tasks or engage for/ with a service. The user looks for apps that are not only capable of meeting their expectations, but are able to offer an efficient as well as streamlined experience. However, the 10 seconds that took you to engage with the DMV are like an eternity to the app user. These very ten seconds can differentiate between a loyal and a one-time user. Even the statistics point towards this wide gap in expected consumer engagement. Studies show that if a user has not returned even after 7 days, 60% chances are they will never return while 20% users only open an app once. The point – the window for app engagement is very small.

What are the best options with you that can at least ensure, if not guarantee, user engagement within 10 seconds? We find out in this post with 10 points to optimize app engagement features.

1. A glitch-free, seamless performance enabling the user to interact with the app within the first 10 seconds of launching is critical to maintaining their confidence in the app.

2. Including an introductory mini-orientation for the users that highlight the important features of the application allows them to interact and engage for longer.

3. Offer the option to create an account for the most essential activities for both users and non-users. Abstain from adding a mandatory account or profile creation activities for all users as most of the download apps to ‘test’ features on the go.

4. Giving users the choice of either opting-in or out of push notifications allows them to not only verify the credibility of your app, but also establishes an immediate trust factor. Although 68% app users have push notifications enabled and 70% derive value out of it, they might prefer engaging with such notifications on their own terms.

5. Catering to customized and targeted segments

5 Best Tools for Cross-Platform Mobile App Development

The demand for an omni-channel mobile experience has considerably increased and so has the market for cross-platform enterprise-ready mobile applications. It is highly imperative that the applications developed today are scalable and robust, besides being accessible across devices with varied dimensions, screen sizes and platforms. We list five of the best cross-platform mobile application development tools:

1. Xamarin
   

With a record-breaking investment of $45 million, Xamarin is slowly and strengthening its hold in the hybrid application development segment. With the new cross-platform IDE, Xamarin Studio allows Android app developers

How to Increase App User Engagement?

According to a Forrester research, “great apps”, as perceived by business leaders, generated 79% more in advertising and sales revenue than the “good apps”. The study also observed that “great apps” offer greater cost savings. So, what factors ensure the success of a mobile app? How can the visibility of apps increase in their respective app stores? What drives users to engage with a particular app more than other apps? Why some applications are downloaded in millions while others barely once?

The crux of the matter here is visibility – the more the number of users who view the app, more the number of downloads and more are the purchases!

In order to ensure that the app is easily discoverable in the stores, the Android app development company

The Advantages of Developing Android Apps

 The Android operating system is a Linux-based mobile operating system with the largest installed user base. At 53% device market share and 1.5 million (and counting!) available apps in the Play store, Android-powered devices have managed to create a strong stranglehold on the mobile devices market. One factor contributing to the exceptional rise of Android as the most preferred mobile operating systems is it being open source and freely available to app developers. The open source code along with the development tools enable developers to freely create and distribute their applications on the app store.

In addition to being an open source system, Android app development is highly cost effective as well. The Android app developers hardly need to install any additional hardware infrastructure for their app development endeavors. Its relatively low barrier to entry further enhances the return on investments by considerable numbers.

Untethering the Enterprise: Developing Enterprise Mobility Apps

$330 billion is the current worth of the enterprise software market and is all set to soar higher! However, business enterprises are still in the process of realizing the full potential of a mobile workforce. The dawn of the digital era has brought about a fundamental shift in the way businesses implement as well as utilize enterprise mobility solutions. This rapidly rising graph of the smartphone and other smart devices adoption has reached even the conventionally non-mobile segments of the workforce. This, in turn, has led to the disappearance of the consumer-business divide, necessitating enterprises to revamp and restructure their existing processes to harness the power of mobile.

Re-engaging Users: Going Beyond the Initial Installation

The current ecosystem for mobile application downloads, engagement and usage is very much different from what it used be just a year back. With app downloads and installs no longer a metric to determine the success of the app, app makers as well as marketers need to change their strategies of connecting with users. Studies show that almost 80 to 90% of the mobile apps are used just once before being removed from the system. The key to retaining users lays in the effective implementation of user engagement strategies, including the need to re-engage their users.

Re-engagement implies a set of practices or technologies that can identify users who have downloaded an application and presenting them with offers or services prompting them to use the app more often. If the users have stopped using the app after a specific duration of time, these very offers or entitlements or offers act as an incentive to the user to use the app again. For re-engaging the customers with an app, a web development company California can either implement in-app messaging or push notification services.

The 5 Essential Analytics for Optimizing App Performance

At 3 million (and counting) mobile apps in leading apps stores along with 2 billion smartphone users, it becomes an uphill task to ensure that an app is discoverable in the app stores, at the very least. Although the app development process takes up a lot of resources and time, it is just the beginning. There has to be a short as well as long-term marketing plan that would chart the post-launch roadmap for ensuring product success. In addition to the app marketing strategies, regular tracking and monitoring of various parameters like downloads, user engagement, conversion rates, etc are very much necessary.

Pooling resources with a web development California company and the right kind of analytics, it becomes a lot easier to determine the possible areas of optimizing performance. Here are the five essentials to enhancing mobile app performance:

1. Monitor user behavior and demographics to evaluate how the application is converting with users. A mobile application development company can offer effectual insights on the latest market trends along with user behavior.

2. Measure the current financial goals and generate inferences as to what would work best in the future.

Real Estate Software Solutions to Enhance Online Presence

Like every other business, real estate too has found a stronghold on the web and now, the Internet powers most of the initial searches for properties and plots. With the current generation of connected users, real estate businesses can find it extremely challenging to generate revenues if they are not available on the virtual space, yet! Statistics like 90% of home searches now occur on the web, while 89% consumers use their smartphones for pulling up information on listings and properties indicate just how important the web has become. However, real estate businesses have a hard time figuring out the right approach in establishing a successful web application.

To ensure that your real estate business makes an effective online presence, you can enlist the services of a web development company California. They can either optimize your existing website to include more user engagement features like enhanced search & listings, CMS/ CRM implementations, buyer-seller interactions, etc or build an entirely new one comprising these features.

Five Crucial Features of Selecting a Content Management System

If your website features high volumes of data and information or if you are in the process of launching a content-rich website, it would be ideally a feasible solution to integrate a CMS into it. However, there are a few key points to keep in mind while selecting and integrating the same. We list the 5 crucial features to look into while selecting a content management system for your web enterprise project:

• Performance and scalability are two intrinsic requirements of any project. The website should not only be recording optimal performance, but it should also be scalable if the need arises at some point in the future. Caching a page at multiple levels is an effecite way of improving performance.

• Extensibility and Integration implies that the CMS effortlessly integrates with other technologies as well as systems. The ready-to-use connectors are an effective solution for extending the usability of the system while at the same time significantly reducing development times.

• Multisite Support has become quite a popular requirement nowadays, given that website are no longer limited to just a single corporate website. Most organizations often have online stores, blogs, intranets, community websites and at least a few microsites targeting specific segments of users. With Kentico, enterprises get to design and deploy multiple sites from a single dashboard.

Integrate your Online Marketing using Kentico

Digital marketing has become quite an essential part of a business enterprise’s road to success and 72% of the enterprises agree to this fact. However, there are multiple marketing channels and certain limitations arise with regard to integrating all marketing parameters into one single platform. A survey by eMarketer suggests that only a handful of enterprises, about 25 – 30%, have been successful in fully integrating social and mobile marketing channels to their marketing platform. On the other hand, 60% of the organizations have managed to integrate email marketing and websites into their marketing channels.

It is possible for digital marketers to configure and integrate the major marketing channels into one single platform – the Kentico Online Marketing Dashboard – with the Kentico development platform. This unique console presents a holistic view of their customers, enabling users or marketers to manage all their email, mobile, website and social marketing activities from within a consolidated view. Another extremely handy feature of Kentico is its social media integration capability. This feature allows automatic posting of updates to Facebook or Twitter and the generation of analytics reports from within the system dashboard. By integrating an organization’s online marketing requirements into Kentico, marketers can even create highly personalized consumer experiences for their users.

Clavax Technologies LLC is a web development company California that excels in providing scalable and highly interactive web solutions to their clients. The company is also a Kentico Gold partner and as such has a highly qualified and certified Kentico development team that facilitates the creation of high-end web content management systems.

Boost Your Marketing Strategies with Kentico

The volatile nature of the markets has led to the rise and fall of trends every hour. In such a context, keeping track of the digital media metrics for a website becomes a prime concern for all businesses – from mid-sized to enterprise levels. A survey carried out by Kentico on the latest digital marketing trends shows that 26% of the high-performing marketing teams in organizations run digital marketing analyzes as a top priority activity.

As a technology platform, Kentico offers a diverse set of features for both developers and users of which its online marketing tool is highly notable. This inbuilt marketing tool in the system can be utilized to generate:

• Web analytics reports (track statistics on yearly, monthly, daily or hourly basis);

• Newsletters;

• Multivariate and A/B testing modules;

• Lead scoring (based on behavioral or demographic);

• Content personalization;

• Tracking conversions.

The built-in Kentico development module for Lead Scoring can be used for automatically categorizing the most promising leads and details related to those can be sent out to internal sales teams. Besides these features, there is also a Contact management module that presents a 360-degree view of the customer – their browsing trends, as well as behavior across all devices. In short, Kentico is a powerful tool in personalizing consumer content and to ensure that marketing strategies are formulated with the consumers in mind.

Clavax Technologies is web development company California that has been consistently delivering technology solutions across a wide spectrum of industrial sectors. The company particularly excels in the creation of mobile and web application development; the system architecture of which is flexible, robust and scalable. Furthermore, being a Kentico Gold partner, the company has a certified team for Kentico development.

Structured for Knowledge: Big Data Storage

At the current rate of growth, enterprise data is set to increase 50 times by the year 2020 while the digital universe is set to explode to 40 zettabytes from the present 3.2 zettabytes. The storage structures utilized for collecting, storing and analyzing such huge volumes of digital content would require flexible as well as scalable infrastructure. Although these records are largely unstructured, an organization also has infinite structured sets of raw records. The information storage structures like relational databases and tables have long passed, giving way to the use of hyperscale computing environments, capable of storing and scaling depending on the data influx. These computing environments are usually designed to run analytics engines like NoSQL, Hadoop, and Cassandra. Typically equipped with PCIe flash storage, hyperscale computation is deployed either in combination with disk or stand-alone storage in the server, so as to maintain storage latency to the minimum.

A hyperscale computing environment comprises numerous commodity servers equipped with direct-attached storage (DAS), which is utilized by most large-scale enterprises for managing their records.  Besides their storage capacity and scalability, hyperscales also have computational capabilities that include fast response times for large sets of information. But for organizations that do not require too much computational speed, as well as scalable storage, clustered or scale-out Network-attached storage (NAS) is quite an effective solution. Furthermore, there is another big data storage option that can specifically tackle large and quantifiable number of files is the Object Storage. This storage media can scale large files and that too to very high capacities.

Based in California, Clavax offers technology services and solutions for mobile, software, and web app development. As a web application development company California, the company has a global clientele, functioning in diverse segments of the industry. Besides offering design & development services, the technology consultants in the company also offer valuable insights into Big Data and analytics solutions.

Why Integrate Real Estate Online Auction Software?

Web applications, in today’s times, are more than being just an enterprise’s online identity; they are a form of online connectivity between various businesses and their respective customers. It is highly essential that app makers or service providers determine a few vital requirements like target audience, demographic, functions and deployment type before proceeding with development. This is because the failure of most applications is based on trying to do incorporate too many wayward features, missing out the most important ones. A web development company California can be hired to incorporate these vital elements of a web application design.

Moving on, for businesses dealing in the real estate industry, their prime services include buying, renting and selling of properties; and in some cases carrying out live auctions online that too in real time. The web development company California can customize their real estate online auction software to fit in with their client requirements and the intended target audience. This online auction software facilitates the users to place their bids for any property online, as the auction progresses. Once a user wins a bid, the necessary paperwork can also be processed on the web.

Clavax Technologies is a web development company California that has been providing a wide spectrum of technology solutions as well as services to a diverse global clientele. Their portfolio of work is quite diverse with some of the most prominent clients belonging to industries like real estate, e-commerce, education, banking and financials, etc. The company has been highly successful in developing real estate online auction software for some of their most notable clients from the real estate industry.

Application Development – Content over Design?

Over the years, as static web development technologies have evolved to make way for dynamic development, the design principles too have changed! When earlier, project development followed a semantic approach starting with the creation of application design; it is no longer the same. Nowadays, web developers in California have adapted a content-specific approach to developing high-end applications for both mobile as well as the web.

As the design-first approach gives way to content-first approach, the web developers in California are presented with the following advantages in their application design structure:

• Having a prior idea about the content to be presented on the website gives a certain level of flexibility to the designers in terms of placement and screen layouts.

• This approach also allows the web developers to outline the basic functionality of the application in the first stage of the HTML creation.

• Having access to the application content first also eliminates a lot of probable confusions during the process of writing HTML pseudo codes.

• Developing the application based on this content-first approach not only increases the time-to-market, but also ensures that a scalable and flexible product is built.

A provider of technology services and solutions, Clavax Technologies LLC has a highly skilled team of Android app developers and web developers in California. The company follows an iterative project development approach, which facilitates product modules to be created and shipped at the earliest instance. Furthermore, this Agile development methodology followed by web developers in California does not necessitate “locking down” requirements, meaning clients can now add features even while the application is “in development”.

Checklist for Outsourcing Success!

In a highly dynamic and competitive market, where technologies are evolving within the blink of an eye, sustaining and leveraging your business is the paramount agenda. The enterprises need to design as well as implement a strategy that effectively addresses the changing dynamics of new-age technology along with changing user behavior. In their endeavor to tackle these requirements, the enterprises can enlist the services of any technology outsourcing partners.

Today’s business enterprises can utilize the services offered by technology outsourcing partners for a wide variety of purposes, from developing mobile apps and hosting websites to storing data. And when these enterprises are choosing technology outsourcing partners, they need to have a well-laid plan to ensure it can be smoothly translated into a functional application. This approach not only ensures that businesses make the best investments, but also ensures outputs at optimal results. Mentioned below is a checklist for deriving success out of your outsourcing process:

• Find out an outsourcing partner that would fit in with your requirements.

• The services offered must be worth every penny that you shell out. Run a thorough search on their portfolio of work before inking the deal.

• Last but not the least; the activity time frame can be one nagging factor. Find out companies that are effective as well as efficient in their service offerings.

Clavax Technologies is a web development company California, which effectively performs the task of providing technology solutions to clients operating in diverse industrial arenas. As technology outsourcing partners, the company offers services that include product design, development, deployment and support and maintenance. The portfolio speaks volumes about their expertise and success in creating a variety of applications for their varied clientele.

Why Build a Mobile App?

The debate over whether to formulate a mobile-first strategy or stick to the traditional form of customer engagement has fizzled out, with traditional making way for mobile-centric consumer marketing strategy. This fact is amply supported by the number of number of mobile subscriptions and their respective usage. Analytics from Google suggest that more than 1.3 billion units of smartphones have been sold (as of December 2104); while an average American spends about 151 minutes during the day.

Additionally, statistics from Apple shows that 75 billion applications have been downloaded from the App store. This is a pointer that iOS is a favored platform for many enterprises planning to launch the mobile version of their businesses. A mobile application ensures that businesses are able to connect to their customers on a continuous basis, building trust and relationships, via users’ mobile devices. An iPhone app development company California can act effectively act as a technology partner for these organizations. They are also specialists in web development California; staying updated with the latest technologies, adapting and implementing them as solutions that suit client requirements.

Clavax Technologies is a provider of web development California solutions to their clients operating in diverse industrial sectors of the economy. As an iPhone app development company California, they have an impressive portfolio of iOS applications developed over the years. They have a highly skilled team comprising both graphics designers as well as developers to effectively lay the foundations of a successful iOS application. The paramount feature of applications developed by an iPhone app development company California is performance and efficiency along with designing equally interactive user interfaces.

Responsive or Adaptive: What to Implement?

The Internet has evolved dramatically over the years and so has the design criteria governing the development of websites. Nowadays, websites are created with a view to enhance the user’s viewing experience on multiple devices, running on diverse platforms. A web application development company California has the expertise as well as the experience in developing high-end technology solutions for their clients. In keeping up changing times, web developers favor incorporating either a responsive or adaptive code element into their projects.

Developing an optimized website involves applying wither of the two web design standards – responsive or adaptive. While both these approaches work on achieving a common goal, what differs is the approach to getting it done. The IT solutions California company can be an effective technology partner for businesses looking to optimize their websites with the latest technology approaches. Responsive web design is apparently more preferred over adaptive web design as it involves the usage of fluid, flexible grids to allow websites to orient their layouts depending on the device. On the other hand, Adaptive web design works on pre-defined screen resolutions to detect the type of device from which the user is accessing the web application.

Clavax Technologies is a web application development company California, offering a veritable plethora of IT solutions and services to their client from diverse industries. The company has been responsible for developing some really unique applications, especially in the real estate and banking & finance sectors. As an IT solutions California provider, the company also has a specialist team of technology analysts/ consultants, who contribute towards determining feasibility of products, ideas or projects.  

Interfaces: Make or Break an App

The definition of an “Interface” as stated by Oxford Dictionary goes as “a device or program that allows a user to communicate with the hardware”. An engaging user interface along with effective user experience designs can go a long way in ensuring, if not continued, the initial success of the application. A web development company California is cognizant of the importance of an interface in an application, irrespective of whether it is on the web or the mobile. The team of designers in the company brainstorm for ideas and layout designs that can optimally enhance the functionality of the application being developed.

In order to ensure continued success of the application, the makers in collaboration with web Development Company California, need to put in an effective marketing strategy in place as well. Some of the most popular application in the world today initially started out with just a handful of users, they did not enjoy the massive following that we see today. The point is if you want to bring in more users for your application, while you retain the initial ones, you need to ensure impressive design layouts along with top-notch performance. An iPhone app development company California often comes up with stunning user interfaces that are capable of crossing the first stage of making the app successful – user acquisition.

Clavax Technologies is an iPhone app development company California that deals in the design and development of mobile applications for iOS-enabled devices. The iPhone app development company California understands that the growth and wide user acceptance of an application depends highly on their design and the user interface. There is a highly skilled team of graphics designers who contribute enormously to the laying the foundations for a successful iPhone application. 

Why Partner with Web Development Company California?

The combined popularity along with extensive usage of mobile Internet in smartphones has charted an entirely new path for business-customer interaction. Add to it a rapidly evolving technology scenario and it becomes pertinent to reinvent existing customer engagement strategies for every business enterprise. They are required to ensure seamless connectivity of their services across not only multiple devices, but also a wide variety of deployment platforms as well.

Building an Android mobile application is a tough task, especially if the business is planning to excel in a sea of existing 1.3 million products on the Google Play store. The business can partner with a web development company California for a highly beneficial solution if they are looking at developing Andrid mobile apps. They ensure that their technical team is well-acquainted with their client business process along with their requirements before they start developing a minimal viable product. It is said that an app featuring an engaging user experience design is the first stage to ensuring user interaction on an application of any kind. Furthermore, this Android app development company California follows an iterative product development approach, which allows them to add or remove features as the need arises.

A company par excellence, Clavax is an Android app development company California that provides both web and mobile application development to a clientele spread over the globe. The technology experts in the company dedicatedly keep up with new and emerging technology trends for design as well as development of awesome mobile applications. As an Android app development company California, the company has a powerful portfolio of mobile applications developed so far, lending credibility to the excellence.

The 4 Aspects of Web Development

Connectivity is one word that has assumed newer dimensions in today’s mobile world – people, devices, applications – everything is connected. And synchronizing applications on the current motley of devices and platforms could be a daunting task indeed, if the right tools and technologies are lacked. A web application development company California can be an effective partner for a business looking at developing cost-effective and optimized web application. With their expertise and deep domain knowledge, this web application development company California can offer valuable insights on the following aspects of web development:

1. An intuitive User Interface (UI) with an equally engaging User Experience (UX) goes a long way in ensuring user activity on the site.

2. The websites designed by a web development company have a flexible system architecture, which enables the business to scale their systems as and when the demand arises.

3. Another integral part of developing an optimized website is to have smooth navigation panes and controls with easy access, such that users are not forced to leave the site due to cluttered controls or menus.

4. Last but not the least, with web applications being accessed on numerous devises with varying screen resolutions, they develop websites that are Responsive.

Clavax Technologies is a provider of high-end technology solutions to clients who operate in industries as diverse as the geographies they reside. As a web application development company California, the team of IT specialists in the company is well-versed with current market trends and technology, facilitating the creation of feature-rich applications. Furthermore, as a provider of  IT solutions California, they follow an adaptive product development methodology that does not lock down features right at the start.