The 5 Essential Analytics for Optimizing App Performance

At 3 million (and counting) mobile apps in leading apps stores along with 2 billion smartphone users, it becomes an uphill task to ensure that an app is discoverable in the app stores, at the very least. Although the app development process takes up a lot of resources and time, it is just the beginning. There has to be a short as well as long-term marketing plan that would chart the post-launch roadmap for ensuring product success. In addition to the app marketing strategies, regular tracking and monitoring of various parameters like downloads, user engagement, conversion rates, etc are very much necessary.

Pooling resources with a web development California company and the right kind of analytics, it becomes a lot easier to determine the possible areas of optimizing performance. Here are the five essentials to enhancing mobile app performance:

1. Monitor user behavior and demographics to evaluate how the application is converting with users. A mobile application development company can offer effectual insights on the latest market trends along with user behavior.

2. Measure the current financial goals and generate inferences as to what would work best in the future.

3. Run segment as well as cohort analyzes to monitor new users along with their engagement and interaction with the application.

4. A mobile application development company also offers support for A/B testing with the scope for further product optimization.

5. Last but not the least; measure user acquisition and rank performance against competitors.

Headquartered in San Jose, California, Clavax Technologies is a mobile application development company that excels in the production and deployment of interactive mobile solutions for enterprises and individuals. For businesses that want to tread the dual course of web and mobile, the company’s web development California teams assist their clients in formulating an optimized web strategy apart from the mobility options.