Wednesday, January 20, 2016

Real Estate Agents…Time to Focus On Apps!

When it comes to innovative apps, nobody has remained untouched by their burgeoning influence. These applications have been playing a major role in making life efficient of each individual in an industry.
Real estate sector is no exception. Not only the buyers, sellers, brokers, are making it big out of these apps; but also, real estate agents can make the best out of these tools.

What makes these apps so beneficial for real estate agents?Below listed are wonder-working benefits of an app for an agent:

Direct Leads

One of the best advantages of having an app, if you are a real estate agent, is that you own your own leads. Every call and email gets directed to you, regardless of the listing agent. It can help you establish direct relation with your clients, despite of having them connect to you via third parties and aggregators who control your leads. Moreover, to maximize your leads, an app paired with MLS (Multiple Listing Service) would be of great significance. 

Friday, January 15, 2016

Big Data Analytics: Turning E-commerce into A High Performance Machine

So why is Big Data analytics creating so much hype?

In the words of Peter Sondergaard, Senior Vice President, Gartner Research, “Information is the oil of the 21st century, and analytics is the combustion engine.” 

Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions. With big data analytics, data scientists and others can analyze huge volumes of data that conventional analytics and business intelligence solutions can't touch. Consider that your organization could accumulate (if it hasn't already) billions of rows of data with hundreds of millions of data combinations in multiple data stores and abundant formats. High-performance analytics is necessary to process that much data in order to figure out what's important and what isn’t. (Source: SAS)

According to a report by IDC, digital universe will tend to double itself in every two years and by 2020, the data created and copied will reach the mark of 44 zetabyes or 44 trillion gigabytes.

Use of Big Data Analytics in E-Commerce

Tuesday, January 12, 2016

Big Data and ECM: Working wonders for your Business

Big Data and ECM can empower organizations to gather and manage more information about their clients along with their competitors thus bringing a large chunk of revenue and driving success to your business.

First, let’s get to know what is Big Data and ECM.

Big Data: Big data is a term that describes the large volume of data - both structured and unstructured - that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. (Source: SAS)

ECM: ECM (Enterprise Content Management) is a technology that can be utilized for taking control of essential information like emails, documents, contracts and many more. One such great example is Kentico. Kentico CMS System and ECM are effective in delivering top notch services to its clients.
If utilized in a combined manner, these two can provide a drastic boost to your business. There are various advantages of Big Data and ECM for a business. Let’s take a walk through of these advantages: 
Advantages of Big Data
  1. Insights
Tangible business benefits by generating insights are the main focus of Big Data analytics. These could be related to future trends or real-time events. Big data analytics are utilized across various industries including transport, healthcare, marketing, retail among others. If you want to stay at the top of business, you can take the assistance of a company which specializes in providing big data analytics solutions.

Friday, January 8, 2016

5 Incredible Tips for Securing your Ecommerce website

As the technology is advancing, security concerns are also escalating simultaneously. History has witnessed the fact that the number of cyber-attacks has only intensified, be it the compromise of sensitive information related to organizations or users. Similarly, banking transition details or information of users are also subjected to attacks and breaches. The industry of e-commerce is one such example. Following are some important steps you can undertake to keep your ecommerce website secured from cyber-attacks and breaches:

Two-factor authentication

Two-factor authentication and its implementation come up with an advantage of restricting access to site only from a trusted device. In this approach, the system of regenerated captcha is often utilized, besides regular login credentials of username and password.

Sensitive Data: Never Store it