How Mobile Apps Drive Sales & Marketing through Big Data?

There is no denial in the fact that Big Data is taking the world by storm and transforming the way businesses work with their data. With thousands of mobile apps developed every year, data associated with them are also increasing exponentially. Mobile industries need to analyze large volumes of unstructured data to extract relevant & meaningful information for the business insights. That is where Big Data comes into action. Almost every Mobile App Company

Role of Big Data on Digital World

Access to Big Data Analytics has transformed how the small as well as large-scale businesses work. Most of the companies are now focusing on getting more relevant information about the customers that will help in making better decisions and fine tune marketing & sales.

Latest Trends in the field of iPhone App Development

Apple’s iPhone is the most favorable brand in the market of mobiles that is loved by many, despite its high cost as compared to other smartphones. With a number of iPhone models launch till now, the company has been generating huge revenues over the years.

Big Data: Discovering Essential DOs and DONTs

Data has already become an important asset for the organization. As we have been witnessing the uphill trend in its size since the early 21st century, organizations have been trying to discover ways to tap into the large sets of data that has been revolving all around.

Big Data and the Transforming Digital Universe

As the amount of data burgeoned around us, human civilization witnessed the emergence of a technology that has been transforming the digital universe. It is nothing other than the big data. Since its inception, it has provided us a way to tap into the humungous amount of data and get the best out of it for our businesses.

Big Data Is Changing the Face of Everything

Big data is one of the amazing developments of human civilization. Since its inception, it has been changing everything. Before we move ahead, but first let us outline the definition the term for our reader who are new to the concept:

What Big Data Analytics Hold for Your Business?

The term and use of Big Data has been with us for a while now. In fact, as more and more data is being generated, more and more companies are utilizing the analytics to get the most of the burgeoning data. But there are many still who are new to this term. For them, we are going to outline the definition of Big Data analytics for them:

Engaging Customers? You Need to Read This First

Global e-commerce sales have been predicted to reach the $ 1.5 Trillion(USD) mark by 2018. This charged environment makes it really favorable for business owners to step into the world of e-commerce or even expand their e-commerce base and generate revenue.

Everyone knows that achieving success is not always a cake walk. Every successful business is required to engage its customers in an effective way. No need to worry. We’ve always got your back!

How These 3 Big Data Trends Are About to Change the Face of Every Industry

According to IBM, we create around 2.5 quintillion bytes of data every day. For this reason, Economist has projected that there would be seven times more data in 2020 than what was created in 2014.

Exploring the Significance of Loyalty Programs

The success of any business is majorly defined by its customers. More of which is characterized by winning the loyalty of the customers. On one hand where acquiring the new customers are important, retaining the existing the ones also holds the same degree of significance.

This is where customer loyalty solutions come into play.

When Do I Need to Redesign my Ecommerce Website?

Web site is what makes the hub for all your marketing activities. Most of the time, businesses are not able to recognize the time when they need to make a move when it comes to redesigning their e-commerce websites.

In this blog, we have laid out some of the most important reasons that when you should consider redesigning your website:

Big Data: The Driver of Ecommerce Success in 21st Century

When it comes to Big Data, the first question that comes to our mind is:

Is it just a hype or does it have the potential to uplift the business?

Well, in this blog, we are going to answer this question.

First, let us have a look at the definition of Big Data:

 
Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.(Source: Gartner)

 
This innovation of 21st century has worked wonders in various industries. One of such industries is none other than e-commerce landscape. Here, we’ll take a look at some of the major benefits of utilizing Big Data in the e-commerce industry.

Analyzing the “Loyalty” of a Loyalty Program

The main reason behind the implementation of loyalty programs is to make your customers motivated to stay loyal to the business. But, most of the time we have noticed that it does not turn out the way a business want. It usually struggles in the formation of efficient programs for the promotion of its brand and building its affinity, particularly because of the lack of insights as far as buying patterns of customers is concerned. Despite of having various loyalty programs stationed, constant failure in the conversion of the onetime buyer to repeat customers is very common. According to a study of SAS, there is nominal effect as far as effectiveness of loyalty programs are concerned. The survey scores the effectiveness rate with an average of 6.5 out of 10. It would be correct to say that an upsurge in the number of loyalty programs has somewhat resulted in uninvited consequences for business, especially in the retail sector.

Analyzing the Benefits of Big Data and ECM for Your Business

Have you ever wondered if Big Data and Enterprise Content management come together they can become a great combination? I’ll tell you why.

First lets get to know what is Big Data and ECM.

• Big Data
  

It is a broad term used to describe the growth of structured and unstructured data, in the form of social media, blogs, audios, videos, paper-based content, electronic files and office documents.

• Enterprise Content Management (ECM)
  

Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes (Source: AIIM). It is generally aimed at the management of information and its life cycle from initial creation or publication. According to me, most of the ECM platforms deal with unstructured data such as emails, documents, tweets, blogs, movies and so forth. Let’s take a quick glance at the history of Enterprise Content Management. These days, storage has a lot cheaper. 

 

ECM empowering Big Data

According to Gartner’s predictions, by 2018, companies’ data will increase by 800%. Around eighty percent of which would comprise of unstructured data that is relatively difficult to manage. It would include collection, management, storage, searching and archiving the content.

 

This is where Enterprise Content Management System

Analyzing the bond between Big Data & Enterprise Mobility

The last few years have witnessed numerous innovative advancements in the landscape of enterprise technology. The burgeoning number of mobile devices and large scale adoption of cloud technology has transformed the entire process of data sharing within enterprises. As a result, it has led to a large incursion of user and self-generated data. The escalating relationship between Big Data and enterprise mobility can prove to be beneficial for organizations.

Interlacing of these technologies has been responsible for bringing numerous benefits for a business. On one hand where, mobility can provide enhanced relevance, revamped productivity and improved responsiveness, on the other hand, big data specializes in the identification of trends while undertaking transformative action.

Big Data Analytics: Turning E-commerce into A High Performance Machine

So why is Big Data analytics creating so much hype?

In the words of Peter Sondergaard, Senior Vice President, Gartner Research, “Information is the oil of the 21st century, and analytics is the combustion engine.” 

Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions. With big data analytics, data scientists and others can analyze huge volumes of data that conventional analytics and business intelligence solutions can't touch. Consider that your organization could accumulate (if it hasn't already) billions of rows of data with hundreds of millions of data combinations in multiple data stores and abundant formats. High-performance analytics is necessary to process that much data in order to figure out what's important and what isn’t. (Source: SAS)

According to a report by IDC, digital universe will tend to double itself in every two years and by 2020, the data created and copied will reach the mark of 44 zetabyes or 44 trillion gigabytes.

Use of Big Data Analytics in E-Commerce

Big Data and ECM: Working wonders for your Business

Big Data and ECM can empower organizations to gather and manage more information about their clients along with their competitors thus bringing a large chunk of revenue and driving success to your business.

First, let’s get to know what is Big Data and ECM.

Big Data: Big data is a term that describes the large volume of data - both structured and unstructured - that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. (Source: SAS)

ECM: ECM (Enterprise Content Management) is a technology that can be utilized for taking control of essential information like emails, documents, contracts and many more. One such great example is Kentico. Kentico CMS System and ECM are effective in delivering top notch services to its clients.

If utilized in a combined manner, these two can provide a drastic boost to your business. There are various advantages of Big Data and ECM for a business. Let’s take a walk through of these advantages: 

 

Advantages of Big Data

1. Insights

Tangible business benefits by generating insights are the main focus of Big Data analytics. These could be related to future trends or real-time events. Big data analytics are utilized across various industries including transport, healthcare, marketing, retail among others. If you want to stay at the top of business, you can take the assistance of a company which specializes in providing big data analytics solutions.

Turning Data into Insights

Insightful information derived from organizational as well as non-organizational data is empowering businesses to increase productivity, expand the range and quality of services while gaining an edge over their competitors.

According to an Accenture report, 89% of the business leaders believe that big data will revolutionize operations the way the Internet did while 79% are of the belief that companies that do not implement data analytics solutions might lose their competitive advantage or face extinction. As referenced in the same study, big data analytics solutions

Why Integrate Architecture with Data Analytics?

Having a large pool of enterprise data and being able to derive business value from the same data are two very different things. While the availability of such volumes of datasets is no surprise for large enterprises, the access, analysis and manipulation may require some deliberation. However, despite the advancements in technology and computing infrastructure over the years, there are still numerous legacy system architectures in place, making it difficult for enterprises to accumulate data from silos.

This is why the effectiveness of implementing big data analytics solutions relies on the ability of the enterprise to automatically and effortlessly integrate data collected from multiple sources.

Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below: