Thursday, March 31, 2016

Customer Engagement Strategy : An Allround Guide

According to a report, worldwide ecommerce sales are projected to reach a mark of 1.5 trillion U.S. dollars in 2018. As the ecommerce economy is expected to boom for years to come, it is high time to make your customer engagement strategy effective whether you’re planning to step into the business or expand your existing base.

In order to stay successful with the strategy with your customer engagement strategy, you need to keep the following crucial tips in mind:

User-centric Approach

Tuesday, March 29, 2016

ECM: Turn 3 features to increase your business revenue

According to a report, the market size of enterprise content management is projected to reach the mark of 59.86 Billion(USD) by 2020. With this escalating use of ECMS, not only large enterprises but also small organizations are discovering the unlimited potential of ECM for their businesses. 

For those of you who are novice in the field and possess relatively less knowledge regarding the benefits of ECM, we have laid out three major benefits of implementing an Enterprise Content Management System for your business:

Generation of Substantial ROI

Saturday, March 26, 2016

4 Key Factors for Developing Successful Android App

According to a report, Android ranked as most used platform in 2015 while holding 51.4% of market share. With the increasing importance of the operating system, every business has been trying to develop its app on the platform. 

But when it comes to developing an Android application, there are a lot of factors that should be kept in mind before contacting a team of Android app developers

In this blog we have laid out some of the most critical points that should be considered before starting your android app development:

Expertise over the language

Wednesday, March 23, 2016

Driving Factors Behind a Successful Ecommerce Website

Whenever we hear about the world of e-commerce, the only thing that comes to our mind is the word: Momentum. With the advancement of technology, a number of platforms are rapidly emerging in the market. 

Yes, most of them are running successfully. One of the major reasons behind their phenomenal success is the availability of a consistent website that always cater to the requirements of the users. 

When it comes to making a successful e-commerce website, it requires nothing more than just following some simple steps. Below we have laid down some of the crucial factors that should be kept in mind while developing your e-commerce website:

Sunday, March 20, 2016

Things to Consider Before Making Your Real Estate Website

When stepping into the real estate business, almost every new investor rushes to make business cards, find financing and pin down direct-mailing lists. While these are all crucial imperatives, businesses often neglect to address the most important part of advertising - Website. A steadfast website works as a centralized platform for all your marketing activities.

But in order to make the best out of your website, there are few important essentials to keep in mind before starting your development:

Home Page: First Step of Engagement

You get only one shot to make a long lasting impression on your visitors. Here your homepage comes into play. Make sure you have a professional banner/logos of your organization available on it. 

Thursday, March 17, 2016

Driving Audience with Kentico Integrated Solutions

When it comes to delivering a consistent CX (customer experience) across various channels, improvement of their brand identity and response time can work wonders for your business. The Kentico content management system specializes in offering an easy-to-use set of tools for marketers and business for management of marketing activities and initiation of a quick launch across multiple channels utilizing a single dashboard.

The Kentico CMS system comes with an integrated marketing solution for every user and developer. Following top-notch features of the CMS can easily charge up your business in an unimaginable way:

Wednesday, March 9, 2016

Analyzing the “Loyalty” of a Loyalty Program

The main reason behind the implementation of loyalty programs is to make your customers motivated to stay loyal to the business. But, most of the time we have noticed that it does not turn out the way a business want. It usually struggles in the formation of efficient programs for the promotion of its brand and building its affinity, particularly because of the lack of insights as far as buying patterns of customers is concerned. Despite of having various loyalty programs stationed, constant failure in the conversion of the onetime buyer to repeat customers is very common. According to a study of SAS, there is nominal effect as far as effectiveness of loyalty programs are concerned. The survey scores the effectiveness rate with an average of 6.5 out of 10. It would be correct to say that an upsurge in the number of loyalty programs has somewhat resulted in uninvited consequences for business, especially in the retail sector.

Thursday, March 3, 2016

A 360° Guide for Enhanced App User Engagement

When it comes to generating revenues, it is mainly driven by an efficient user engagement. Often it becomes quite difficult to initiate a high level of engagement.

But don’t worry, we have outlined some of the major points for to optimize app engagement features.

  • Creation of an account: Offering the option to create an account for essential activities can be a feasible option. However, abstain from making it mandatory to create a profile for every user. 
  • Push Notifications: An immediate trust factor can easily be built up by allowing the users to either turn off or on the Push Notifications as they might prefer engaging with an app on their own terms. 
  •  Rewards: Providing rewards specifically catering to mobile app, for specific activities also boost the user interactivity and engagement on the app. During such instances of implementing strategies, coordinating with an iPhone app development company