Customer Engagement Strategy : An Allround Guide

According to a report, worldwide ecommerce sales are projected to reach a mark of 1.5 trillion U.S. dollars in 2018. As the ecommerce economy is expected to boom for years to come, it is high time to make your customer engagement strategy effective whether you’re planning to step into the business or expand your existing base.

In order to stay successful with the strategy with your customer engagement strategy, you need to keep the following crucial tips in mind:

User-centric Approach

Adding an element of reality to online shopping is often desired. What is advisable here is to add some serendipity and physical store like experience. That means you need to try providing an all-round experience of the product online. One of the efficient ways to bestowing a humanized touch to merchandising can be carried out by clustering of products.

Getting Social

When it comes to increasing the reach of your business, utilization of social media can prove to be of real benefit. This is because social media helps you get an uninterrupted view of your users’ lifestyle. Thus, it can be beneficial to get your business synched with social media.

Go all mobile

Bill Siwiki of Internet Retailer, in his reference to the report of the Goldman Sachs group, has quoted that tablets will become a major player as the spending of mobile consumers will escalate from the mark of $204 billion in 2014 to $626 billion in 2018. Make sure that you keep every aspect of mobile in your mind while building an engagement strategy, otherwise there are chances of becoming inept in a few years.

Don’t forget the UX

When it comes to user experience, it holds the capacity to make an impact on your users even before they make a purchase. An Ecommerce Web Development Company can assist in the creation of an enhanced User Experience with the implementation of responsive websites, geolocation targeted content, web-based recommendations and much more.

All you need now is to pay attention to all the above mentioned factors before you devise your customer engagement strategy.

Clavax technologies LLC is an IT firm based in San Jose, California. State-of-art Customer Loyalty Solutions and engagement strategy implemented by the company has benefited a diversified clientele all around the globe in every aspect.