Top Reasons Why You Must Use Kentico CMS System

With the exponential growth rate of the content in web, it is often very difficult to edit, manage & maintain the website pages on a single interface. The most reliable solution to all such issues is to implement Content Management System (CMS). There are several CMS systems available in the market today that helps in effectively managing the web content.

Role of Big Data on Digital World

Access to Big Data Analytics has transformed how the small as well as large-scale businesses work. Most of the companies are now focusing on getting more relevant information about the customers that will help in making better decisions and fine tune marketing & sales.

Is Kentico a Good CMS System for your Business?

In this world of digital era with increasing web services, websites no longer contain multiple dynamic web pages. Website developers for online stores, social sites, etc. are facing difficulties in developing, monitoring & maintaining the sites, as they have to keep pace with the advanced information age.

Big Data and the Transforming Digital Universe

As the amount of data burgeoned around us, human civilization witnessed the emergence of a technology that has been transforming the digital universe. It is nothing other than the big data. Since its inception, it has provided us a way to tap into the humungous amount of data and get the best out of it for our businesses.

Enterprise Content Management System: Do I Really Need It?

As the data escalated in the 21^st century, the organizations felt the need to manage the data effectively. That was the time when Enterprise Content Management system came into the scene. It has led organizations all over the globe to adopt the system for the effective management of data and extract value from it and increase efficiency in the revenue generation.

Your 360° Guide to Customer Loyalty

According to Forbes, 32% of executives says their priority is to retain the present customers. Customer loyalty plays an important role in the defining the success of an organization. Not only it enables the business to retain the existing customers but also increase the revenue base in an effective manner.

Here in this blog, we are going to cover major approaches that could be kept in mind while implementing Customer Loyalty Solutions:

Know your customer

Ecommerce 101 to a Muscular Web Presence

In today’s digital age, online presence of a company can make big wonders. Same is the case with an E-commerce company. Whether it is about marketing the brand, attracting the potential customers or showcasing your services, a strong online presence is an element that can take your organization to a whole new level.

But how to strengthen your market presence?

Don’t worry. We’ve got your back!

How to spot the right Kentico Development Partner?

With the release of Kentico 9, there are more and more organizations opting for this platform. But you may be wondering: How to differentiate between a project-hunter and real Kentico CMS professional?

Here, in this blog we have laid out various qualities of a trusted Kentico Provider that you can rely upon:

Credentials to prove their expertise

Main credibility lies in the company’s portfolio. For an organization who has handled various projects on Kentico CMS system,

Big Data and ECM: Working wonders for your Business

Big Data and ECM can empower organizations to gather and manage more information about their clients along with their competitors thus bringing a large chunk of revenue and driving success to your business.

First, let’s get to know what is Big Data and ECM.

Big Data: Big data is a term that describes the large volume of data - both structured and unstructured - that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. (Source: SAS)

ECM: ECM (Enterprise Content Management) is a technology that can be utilized for taking control of essential information like emails, documents, contracts and many more. One such great example is Kentico. Kentico CMS System and ECM are effective in delivering top notch services to its clients.

If utilized in a combined manner, these two can provide a drastic boost to your business. There are various advantages of Big Data and ECM for a business. Let’s take a walk through of these advantages: 

 

Advantages of Big Data

1. Insights

Tangible business benefits by generating insights are the main focus of Big Data analytics. These could be related to future trends or real-time events. Big data analytics are utilized across various industries including transport, healthcare, marketing, retail among others. If you want to stay at the top of business, you can take the assistance of a company which specializes in providing big data analytics solutions.

Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below:

Integrate your Online Marketing using Kentico

Digital marketing has become quite an essential part of a business enterprise’s road to success and 72% of the enterprises agree to this fact. However, there are multiple marketing channels and certain limitations arise with regard to integrating all marketing parameters into one single platform. A survey by eMarketer suggests that only a handful of enterprises, about 25 – 30%, have been successful in fully integrating social and mobile marketing channels to their marketing platform. On the other hand, 60% of the organizations have managed to integrate email marketing and websites into their marketing channels.

It is possible for digital marketers to configure and integrate the major marketing channels into one single platform – the Kentico Online Marketing Dashboard – with the Kentico development platform. This unique console presents a holistic view of their customers, enabling users or marketers to manage all their email, mobile, website and social marketing activities from within a consolidated view. Another extremely handy feature of Kentico is its social media integration capability. This feature allows automatic posting of updates to Facebook or Twitter and the generation of analytics reports from within the system dashboard. By integrating an organization’s online marketing requirements into Kentico, marketers can even create highly personalized consumer experiences for their users.

Clavax Technologies LLC is a web development company California that excels in providing scalable and highly interactive web solutions to their clients. The company is also a Kentico Gold partner and as such has a highly qualified and certified Kentico development team that facilitates the creation of high-end web content management systems.

Content Management – Surpassing the Non-Technical Barrier

The emergence of consumer-centric content has led to business along with marketers to increase their focus on rendering websites with content targeted at their core audience. This requires the businesses to have a control over the content that they display on their websites, updating and editing it to ensure the standards set for the purpose are met. Kentico, as content management system, powers more than 18000 websites around the globe and is used by businesses ranging from startups to Fortune 500 companies.

Being a content management system, Kentico includes more than 450 built-in webparts that can be integrated as is or can be customized to suit the requirements. Also, with the available plethora of content management features, a Kentico developer can integrate functionalities into web applications that allow even non-technical end-users to effortlessly access it. A few of these features include:

• Uploading of files (text, audio, video) from a single dashboard window

• A What You See Is What You Get (WYSIWYG) editor

• Versioning as well as archiving of available content

• Creation of custom pages and Search engine optimization

• Support for multilingual content as well as multiple languages

• Managing website banners as well as translations

• Linked documents feature that allows content to be re-used at multiple locations; just the same way a CSS is used in case of HTML and web development

A web development California company, Clavax offers technology services in the field of web, mobile and software application development. The company has experts in web application development, with extensive technical expertise in integrating a Content Management System, notably Kentico. Being a Kentico Gold partner, the company has a team comprising certified Kentico developer to assist clients in creating highly intuitive web applications.

Boost Your Marketing Strategies with Kentico

The volatile nature of the markets has led to the rise and fall of trends every hour. In such a context, keeping track of the digital media metrics for a website becomes a prime concern for all businesses – from mid-sized to enterprise levels. A survey carried out by Kentico on the latest digital marketing trends shows that 26% of the high-performing marketing teams in organizations run digital marketing analyzes as a top priority activity.

As a technology platform, Kentico offers a diverse set of features for both developers and users of which its online marketing tool is highly notable. This inbuilt marketing tool in the system can be utilized to generate:

• Web analytics reports (track statistics on yearly, monthly, daily or hourly basis);

• Newsletters;

• Multivariate and A/B testing modules;

• Lead scoring (based on behavioral or demographic);

• Content personalization;

• Tracking conversions.

The built-in Kentico development module for Lead Scoring can be used for automatically categorizing the most promising leads and details related to those can be sent out to internal sales teams. Besides these features, there is also a Contact management module that presents a 360-degree view of the customer – their browsing trends, as well as behavior across all devices. In short, Kentico is a powerful tool in personalizing consumer content and to ensure that marketing strategies are formulated with the consumers in mind.

Clavax Technologies is web development company California that has been consistently delivering technology solutions across a wide spectrum of industrial sectors. The company particularly excels in the creation of mobile and web application development; the system architecture of which is flexible, robust and scalable. Furthermore, being a Kentico Gold partner, the company has a certified team for Kentico development.

Content within a Context!

It’s the era of digital finesse, where content rules the context! There is an increased usage of smart devices that run on multiple platforms, feature a wide range of screen sizes and display resolutions, warranting the optimization of websites for viewability across devices. The elements used earlier for designing interfaces have been transformed to accommodate these changes, so as to allow web developers in California create highly intuitive interfaces. If earlier, the norm was to ensure that websites were content-specific, rather than functioning in a specified context; it’s no longer so. This ‘context’ used to be either a device or screen that the user would view or interact with.

Ever since devices have become smarter with advanced hardware specifications, screen resolutions and displays, the idea of the ‘contexts’ has changed. The content-driven web pages are now realigned to cater to the variations in hardware specifications and platform-browser adaptability. This has led to reorganization of content to effectively fit within the viewing environment, which has been achieved with the use of Responsive web design. A Responsive design utilizes the concept of fluid grids that allows the user to adapt the content according to viewing environments, i.e., the environment within which the content is to be viewed.

Clavax Technologies caters to a diverse client base spread over the world and operating in varied industry verticals. There is a certified team of web developers in California who is responsible for rendering solutions in web design, development, and deployment through to maintenance at times. The company ensures that the solutions being designed by them are capable of only meeting the client requirements as well as specifications. Additional services offered by the company include content management (with Kentico Development), data analytics and legacy modernization.

Taking part in online auctions? Learn how!

The real estate industry has managed to get a strong foothold on the web, given the increasing usage of Internet along with mobile devices. Statistical figures suggest that nearly 90% people now turn to the Internet to search for properties, while local searches account for 69% of online home search activities. No wonder real estate websites are on the rise, but these services have so evolved that willing consumers can even purchase and sale properties online. Real estate online auction software is one such example of high-end services being offered by property listing websites.

Real estate online auction software facilitates buyers to place bids online against properties of their choice. The software modules can be customized to suit the requirements of the business owners and can also be easily integrated into existing real estate websites as well. All that the user needs to do is register themselves for an online auction event and place their bids; these bids are placed and calculated in real time. Besides placing bids online, visitors of these real estate websites also have the option of getting their paperwork and purchase document verified online.

Clavax Technologies LLC is a provider of technology services and solutions, with particular excellence in real estate online auction software development and integration. The company caters to a diverse set of clients, whose technology requirements and functional industry varies from engineering & manufacturing, e-commerce, real estate to non-profit organizations. They also have a highly skilled and certified team of Kentico developers to build efficient websites that have a faster time-to-market.

Kentico Developers To Fast-Track Your Web Application Development

Today, the world and its inhabitants strive on one single buzzword: Instant! This is how the world functions – a fact which receives further boost with the advancements being made in technology in recent times. The Internet has become a part of people’s lives, which in turn have aided the growth of digital buyers in remarkable numbers; the end result of everything being put up for e-commerce.

But then again there is a catch to the rise of online retail stores – consumers, more often than not hardly stick to one single platform. The key to creating web sites that are engaging and are optimized for user navigation is to work with a team of web developers California or with Kentico developers.

These technology experts are often a part of a web development company California. The Kentico developers use the Kentico development tool that already comes loaded with a host of features like:

• Plug and Play functionality 
• Multiple site management 
• Built-in webparts (More than 400) 
• Social media integration 
• Reports and analytics 
• Highly flexible architecture

These features are just a hadful out of the entire package. The web developers California not only provide valuable insights on design issues, but also on how present market trends are going to affect their product.

Clavax Technologies LLC is a technology outsourcing company situated in San Jose, California that is dedicated to providing quality technology and services to their clients from multiple industrial sectors. They have a highly skilled team of Kentico developers to offer their online retail clients with end-to-end e-commerce solutions. The Kentico development tool is a fully customizable technology solution with a range of benefits for both developers as well as the users. Also, the fact that the company is a Kentico Gold partner further cements the fact that they offer only the best technology solutions to their e-commerce clients.