Boost Your Marketing Strategies with Kentico

The volatile nature of the markets has led to the rise and fall of trends every hour. In such a context, keeping track of the digital media metrics for a website becomes a prime concern for all businesses – from mid-sized to enterprise levels. A survey carried out by Kentico on the latest digital marketing trends shows that 26% of the high-performing marketing teams in organizations run digital marketing analyzes as a top priority activity.

As a technology platform, Kentico offers a diverse set of features for both developers and users of which its online marketing tool is highly notable. This inbuilt marketing tool in the system can be utilized to generate:

• Web analytics reports (track statistics on yearly, monthly, daily or hourly basis);

• Newsletters;

• Multivariate and A/B testing modules;

• Lead scoring (based on behavioral or demographic);

• Content personalization;

• Tracking conversions.

The built-in Kentico development module for Lead Scoring can be used for automatically categorizing the most promising leads and details related to those can be sent out to internal sales teams. Besides these features, there is also a Contact management module that presents a 360-degree view of the customer – their browsing trends, as well as behavior across all devices. In short, Kentico is a powerful tool in personalizing consumer content and to ensure that marketing strategies are formulated with the consumers in mind.

Clavax Technologies is web development company California that has been consistently delivering technology solutions across a wide spectrum of industrial sectors. The company particularly excels in the creation of mobile and web application development; the system architecture of which is flexible, robust and scalable. Furthermore, being a Kentico Gold partner, the company has a certified team for Kentico development.