Wednesday, May 6, 2015

Integrate your Online Marketing using Kentico

Digital marketing has become quite an essential part of a business enterprise’s road to success and 72% of the enterprises agree to this fact. However, there are multiple marketing channels and certain limitations arise with regard to integrating all marketing parameters into one single platform. A survey by eMarketer suggests that only a handful of enterprises, about 25 – 30%, have been successful in fully integrating social and mobile marketing channels to their marketing platform. On the other hand, 60% of the organizations have managed to integrate email marketing and websites into their marketing channels.

It is possible for digital marketers to configure and integrate the major marketing channels into one single platform – the Kentico Online Marketing Dashboard – with the Kentico development platform. This unique console presents a holistic view of their customers, enabling users or marketers to manage all their email, mobile, website and social marketing activities from within a consolidated view. Another extremely handy feature of Kentico is its social media integration capability. This feature allows automatic posting of updates to Facebook or Twitter and the generation of analytics reports from within the system dashboard. By integrating an organization’s online marketing requirements into Kentico, marketers can even create highly personalized consumer experiences for their users.

Clavax Technologies LLC is a web development company California that excels in providing scalable and highly interactive web solutions to their clients. The company is also a Kentico Gold partner and as such has a highly qualified and certified Kentico development team that facilitates the creation of high-end web content management systems.

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