Friday, May 8, 2015

How can E-Retailers Leverage Big Data?


Mobile has become the primary mode of engagement for most users nowadays and enterprises are only beginning to understand the importance of a mobile-centric consumer engagement model. The ecommerce industry, specifically speaking, is making its way into offering a mobile-friendly user experience for their consumers. Further validating the rise of e-retailers is statistics from ComScore, indicating a 14% rise in digital revenue to $268.5 billion (U.S), of which mobile commerce jumped 28% to contribute $31.6 billion. These e-retailers have either a mobile website or native mobile application for their products, catering to their mobile consumers.

The online retailers are also leveraging the value of big data and analytics solutions to present their customers with a highly customized shopping experience based on their browsing or buying behavior. Assisting them in their big data analytics initiative are technology service providers with their necessary data analytics tools and infrastructure. Besides, with digital personalization becoming another reckoning factor to bring back old customers while engaging newer ones, offering a seamless and intuitive mobile browsing experience is vital. For this very purpose, a mobile application development company can be highly effective.

Based in San Jose, California, Clavax Technologies is a mobile application development company rendering services in the conceptualizing, designing and developing highly feature-oriented mobile apps. With expertise in mobile application development technologies like Objective C, Swift and Java, besides being proficient in mobile platforms like Android and iOS, the team of developers ensures that an interactive product is rolled off the shelves.

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