Integrate your Online Marketing using Kentico

Digital marketing has become quite an essential part of a business enterprise’s road to success and 72% of the enterprises agree to this fact. However, there are multiple marketing channels and certain limitations arise with regard to integrating all marketing parameters into one single platform. A survey by eMarketer suggests that only a handful of enterprises, about 25 – 30%, have been successful in fully integrating social and mobile marketing channels to their marketing platform. On the other hand, 60% of the organizations have managed to integrate email marketing and websites into their marketing channels.

It is possible for digital marketers to configure and integrate the major marketing channels into one single platform – the Kentico Online Marketing Dashboard – with the Kentico development platform. This unique console presents a holistic view of their customers, enabling users or marketers to manage all their email, mobile, website and social marketing activities from within a consolidated view. Another extremely handy feature of Kentico is its social media integration capability. This feature allows automatic posting of updates to Facebook or Twitter and the generation of analytics reports from within the system dashboard. By integrating an organization’s online marketing requirements into Kentico, marketers can even create highly personalized consumer experiences for their users.

Clavax Technologies LLC is a web development company California that excels in providing scalable and highly interactive web solutions to their clients. The company is also a Kentico Gold partner and as such has a highly qualified and certified Kentico development team that facilitates the creation of high-end web content management systems.

The Latest Trends in Web Development

Survival without technology has almost become impossible and there is an increasing demand for faster, efficient technology solutions for the web user. Most of the website design elements popular just last year now seem passé; design and development elements are undergoing a significant revamp. In this blog, we examine a few of the dominant trends observed in designing or developing a website:

1. The use of flexible and fluid grids instead of fixed grids to allow multiple device accessibility options.

2. A sleek, interactive user interface with minimal navigation to enhance user experience on the website.

3. Interactivity is vital for any application – it can make or break brands if not implemented or utilized properly.

4. Optimized performance is also a key element of the websites being developed these days. Typically, statistics for e-commerce sites suggest that websites with load times of more than 5 seconds leads to almost 50% of users abandoning their visits.

As a web application development company California, Clavax is dedicated to implementing the newest design elements into the products being developed by them. The development teams also ensure that the web pages are not only optimized for performance but are also device and platform independent. Furthermore, the company has a highly experienced team of iPhone app developers who cater to clients specifically on the lookout for an iPhone app development company California.

Why Build a Mobile App?

The debate over whether to formulate a mobile-first strategy or stick to the traditional form of customer engagement has fizzled out, with traditional making way for mobile-centric consumer marketing strategy. This fact is amply supported by the number of number of mobile subscriptions and their respective usage. Analytics from Google suggest that more than 1.3 billion units of smartphones have been sold (as of December 2104); while an average American spends about 151 minutes during the day.

Additionally, statistics from Apple shows that 75 billion applications have been downloaded from the App store. This is a pointer that iOS is a favored platform for many enterprises planning to launch the mobile version of their businesses. A mobile application ensures that businesses are able to connect to their customers on a continuous basis, building trust and relationships, via users’ mobile devices. An iPhone app development company California can act effectively act as a technology partner for these organizations. They are also specialists in web development California; staying updated with the latest technologies, adapting and implementing them as solutions that suit client requirements.

Clavax Technologies is a provider of web development California solutions to their clients operating in diverse industrial sectors of the economy. As an iPhone app development company California, they have an impressive portfolio of iOS applications developed over the years. They have a highly skilled team comprising both graphics designers as well as developers to effectively lay the foundations of a successful iOS application. The paramount feature of applications developed by an iPhone app development company California is performance and efficiency along with designing equally interactive user interfaces.

Responsive or Adaptive: What to Implement?

The Internet has evolved dramatically over the years and so has the design criteria governing the development of websites. Nowadays, websites are created with a view to enhance the user’s viewing experience on multiple devices, running on diverse platforms. A web application development company California has the expertise as well as the experience in developing high-end technology solutions for their clients. In keeping up changing times, web developers favor incorporating either a responsive or adaptive code element into their projects.

Developing an optimized website involves applying wither of the two web design standards – responsive or adaptive. While both these approaches work on achieving a common goal, what differs is the approach to getting it done. The IT solutions California company can be an effective technology partner for businesses looking to optimize their websites with the latest technology approaches. Responsive web design is apparently more preferred over adaptive web design as it involves the usage of fluid, flexible grids to allow websites to orient their layouts depending on the device. On the other hand, Adaptive web design works on pre-defined screen resolutions to detect the type of device from which the user is accessing the web application.

Clavax Technologies is a web application development company California, offering a veritable plethora of IT solutions and services to their client from diverse industries. The company has been responsible for developing some really unique applications, especially in the real estate and banking & finance sectors. As an IT solutions California provider, the company also has a specialist team of technology analysts/ consultants, who contribute towards determining feasibility of products, ideas or projects.  

Interfaces: Make or Break an App

The definition of an “Interface” as stated by Oxford Dictionary goes as “a device or program that allows a user to communicate with the hardware”. An engaging user interface along with effective user experience designs can go a long way in ensuring, if not continued, the initial success of the application. A web development company California is cognizant of the importance of an interface in an application, irrespective of whether it is on the web or the mobile. The team of designers in the company brainstorm for ideas and layout designs that can optimally enhance the functionality of the application being developed.

In order to ensure continued success of the application, the makers in collaboration with web Development Company California, need to put in an effective marketing strategy in place as well. Some of the most popular application in the world today initially started out with just a handful of users, they did not enjoy the massive following that we see today. The point is if you want to bring in more users for your application, while you retain the initial ones, you need to ensure impressive design layouts along with top-notch performance. An iPhone app development company California often comes up with stunning user interfaces that are capable of crossing the first stage of making the app successful – user acquisition.

Clavax Technologies is an iPhone app development company California that deals in the design and development of mobile applications for iOS-enabled devices. The iPhone app development company California understands that the growth and wide user acceptance of an application depends highly on their design and the user interface. There is a highly skilled team of graphics designers who contribute enormously to the laying the foundations for a successful iPhone application. 

The 4 Aspects of Web Development

Connectivity is one word that has assumed newer dimensions in today’s mobile world – people, devices, applications – everything is connected. And synchronizing applications on the current motley of devices and platforms could be a daunting task indeed, if the right tools and technologies are lacked. A web application development company California can be an effective partner for a business looking at developing cost-effective and optimized web application. With their expertise and deep domain knowledge, this web application development company California can offer valuable insights on the following aspects of web development:

1. An intuitive User Interface (UI) with an equally engaging User Experience (UX) goes a long way in ensuring user activity on the site.

2. The websites designed by a web development company have a flexible system architecture, which enables the business to scale their systems as and when the demand arises.

3. Another integral part of developing an optimized website is to have smooth navigation panes and controls with easy access, such that users are not forced to leave the site due to cluttered controls or menus.

4. Last but not the least, with web applications being accessed on numerous devises with varying screen resolutions, they develop websites that are Responsive.

Clavax Technologies is a provider of high-end technology solutions to clients who operate in industries as diverse as the geographies they reside. As a web application development company California, the team of IT specialists in the company is well-versed with current market trends and technology, facilitating the creation of feature-rich applications. Furthermore, as a provider of  IT solutions California, they follow an adaptive product development methodology that does not lock down features right at the start.

How can a CMS Rescue your Business?

When a retail business, or any business for that matter, partners with a web application development company California they can effectively encounter their technical challenges. The web development company can assist their clients in the creation of intuitive web applications that successfully showcase their clients’ business processes, products or services. And if the client happens to belong to the category of ecommerce retailers, it is to be understood that a database is being used for data storage and updates.

Even though databases are meant to store huge volumes of data, generating real time status of product availability can prove to be a challenge during peak hours. This is the reason why implementing a content management system on a website might be a feasible option. The CMS solutions company California holds expertise in the design and implementation of a CMS onto the client website. The web application development company California can either build a customized CMS or can centre their client’s website on any of the popular CMS solutions available today.

By integrating or implementing a content management system, the client can efficiently manage their entire repository of products and provide their customers with an interactive products-viewing platform.

As a CMS solutions company California, Clavax Technologies offers end-to-end solutions in the design and implementation of Content Management Systems (CMS) in web applications. The project development team works in close contention with their clients to ensure that all the technical specifications requested by the client are met. The technical team at the web application development company California also offers valuable insights on enhancing and optimizing product performance.