A Venture Beat study states that the Amazon recommendation engine is responsible for generating 35% of their revenues. Personalization is currently the most favored trend and e-tailers need to formulate strategies that enable them to increase their revenues generated from it.
For ecommerce businesses of today, the margin of permissible error in implementing consumer engagement strategies has drastically reduced with the available technologies and analytics platforms. Consumer personalization has transformed into an inherent aspect of acquiring new customers as well as in retargeting lost or old consumers. What exactly is personalization and what impact does it have on the ecommerce industry? How and what sort of strategies can an ecommerce website implement to offer their visitors or returning consumers with a highly personalized customer experience? Let’s find out.
The original definition of personalization as being able to address consumers in the digital space with merely their first name has since long been replaced with the tailoring of content or products around the customer preferences. Today’s consumers expect as well as want highly customized shopping experiences and ecommerce businesses are required to utilize every available form of technical arsenal in their command to deliver the same. However, more often than not, these ecommerce businesses lack the high-end technological skills or infrastructure to curate such personalized results for their consumers. In situations as such, collaboration or a partnership with a web development California company is feasible. Talking about strategies, the ecommerce ventures can engage in targeted and customized email and other marketing campaigns for their customers. In the era of Internet of Things and connected devices, the key to succeeding and ensuring effective ROIs for ecommerce ventures is to implement effective personalization tactics.
A California-based ecommerce web development company, Clavax Technologies acts as the technology partner for their client ecommerce businesses. The web development California company offers a range of customized and ready-to-use ecommerce web and mobile development solutions, empowering them in tailoring content to suit clients and business process.
For ecommerce businesses of today, the margin of permissible error in implementing consumer engagement strategies has drastically reduced with the available technologies and analytics platforms. Consumer personalization has transformed into an inherent aspect of acquiring new customers as well as in retargeting lost or old consumers. What exactly is personalization and what impact does it have on the ecommerce industry? How and what sort of strategies can an ecommerce website implement to offer their visitors or returning consumers with a highly personalized customer experience? Let’s find out.
The original definition of personalization as being able to address consumers in the digital space with merely their first name has since long been replaced with the tailoring of content or products around the customer preferences. Today’s consumers expect as well as want highly customized shopping experiences and ecommerce businesses are required to utilize every available form of technical arsenal in their command to deliver the same. However, more often than not, these ecommerce businesses lack the high-end technological skills or infrastructure to curate such personalized results for their consumers. In situations as such, collaboration or a partnership with a web development California company is feasible. Talking about strategies, the ecommerce ventures can engage in targeted and customized email and other marketing campaigns for their customers. In the era of Internet of Things and connected devices, the key to succeeding and ensuring effective ROIs for ecommerce ventures is to implement effective personalization tactics.
A California-based ecommerce web development company, Clavax Technologies acts as the technology partner for their client ecommerce businesses. The web development California company offers a range of customized and ready-to-use ecommerce web and mobile development solutions, empowering them in tailoring content to suit clients and business process.
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