Monday, February 1, 2016

Why iOS Users spend more than Android Users?

Android and Apple have always been engaged in a head-to-head competition with each other. On one hand, where Google Play stays on top as far as number of downloads is concerned, on the other hand, Apple App store leads straight away in terms of revenue.

You may be wondering why App Store remains an undisputed player with leading revenue.Here in this blog, we have outlined two major factors that are responsible for more iOS user engagement as compared to their Android counterparts

Device Engagement and Demographics

According to a research by Experian, iPhone users spend 26 minutes more on their devices than Android users. Moreover, the amount of data consumed paired with m-commerce is also greater with users of iOS. At the same place, if Android tries to do something similar it would not be suitable for its device engagement, as Android devices range from economical to high-price devices.

Another remarkable factor is that where an Android app development company focuses on app visibility, an iPhone app development company
seeks to leverage app revenues of their clients.

Loyalty

When it comes to loyalty, iOS device users are far loyal to their brand in comparison to Android users. According to a research conducted by Consumer Intelligence Research Partners, 81% of the iPhone users chose another iPhone, whereas 68% Android users chose a different Android device during the period of June 2012 - June 2013.

Android may have had increased the numbers of its downloads, but because of the above factors iOS has been able to increase its revenue by 75%.  

The Future

The large revenue gap between the two goliaths of mobile platforms has steadily started to come down, indicating towards a more leveled ground for both. Earlier, mobile apps had a tendency to be the key differentiator between various stages, however consumer satisfaction has now overtaken them.

Clavax is an IT company based in San Jose, California. With our highly skilled team of iOS and Android App Developers, we can devise top-notch solutions for all your requirements. 

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