Sunday, April 3, 2016

360° Essentials of an Ecommerce Website

In the past few years, we have experienced an unprecedented growth of e-commerce sector. According to a report, global B2C sales is projected to reach the mark of 1.5 trillion (USD) by 2018. As businesses are gradually transitioning or stepping into the sector, it takes a lot more than just simple efforts to achieve high rates of success. One of the factors that contribute to its success is an ever-consistent website.

But for a particular newbie, it can get a lot more confusing when it comes to developing an e-commerce website. For this reason, in our blog, we have laid out some of the most important factors that should be kept in mind if you want to create a great website for your ecommerce portal:
 
Captivating UX for Mobile users

Total e-commerce sales in the US conducted through mobile phones accounted for 104.05 (USD) in 2015.

Hence, it is a prerequisite to make your e-commerce website mobile friendly in all its aspects. The burgeoning market share of mobile in the industry gives rise to the need for having a ‘mobile-first’ strategy that would ensure absolute conversions regardless of the device.

Simple Checkout Process

Did you know that a business can end up losing 67% of consumers if the checkout process is lousy or poor planning/design is implemented?

Hence, in order to bestow a good checkout experience, what you need to do is to strike a balance between building trust, usability, and functionality that acts as the main driving factors behind a favorable checkout process.
 
Guest Login

Long registration process often increases the chances of a customer abandoning the checkout process. So in order to retain your valuable customers, one of the effective ways you can take is to provide an option of guest login on your website. It is because there is a normal tendency among the users to easily get distracted, that’s why it is necessary to give them an option which is relatively quicker when it comes to purchasing.

Simple Design

It is highly noticed that sites that are poorly structured websites struggle to perform well and hence it becomes difficult to convert. The driving factor here is to give your customers what they are looking for. Here, you can easily consult with an ecommerce web development company to get assistance on how your offerings/products should be effectively categorized.

Other features

On when hand where above features are important certain other features that can help you stimulate a good engagement strategy include providing a simple return policy, intuitive navigation, and detailed product description among others.

Keeping in mind all the above factors, ensuring the success of your e-commerce website requires a user-centric design and a site that work across all devices. And yes, a little effort and dedication!

Clavax Technologies LLC is a Web Development Company California that specializes in providing avant-garde services to its clients functioning in retail sector all around the globe. Apart from providing solutions like e-commerce and mobile web development services, the company also help its clients achieve best insights and consultation regarding the present market trends.

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