There seems no way out to predict if your app will reach the levels of success or come out to be a failure nor one can be thoughtful in terms of judging the app utility and standards.
Making an app usage worthy is not as easy as thinking, it needs hard work and constant grit to meet the user’s expectation. Another essential aspect could be a strategy, a stepwise plan to develop a successful mobile app.
1. You need the Idea- An idea which is not just a thought but an imitation of the people’s need! People will get attracted only if something useful and worth using comes their way. For instance, If you develop a fitness app targeting the audience of a village, will it ever work? No! for obvious, the app should be useful for people and something which could help them in any way. Develop an idea like the most successful apps in today’s times have developed. The basic strategy could be implementing an app for the thing which is in need and that can accelerate the demand.
2. Content usage- Use your content wisely. The easiest and the most effective way of marketing is by the traditional method- Word of Mouth! People exchange their views and talk about an app if the content is convincing enough. You can use the content in the following ways to initiate Word of Mouth.
a. Populate your app with some handy content or something which is a topic worth sharing.
b. Market your app on social media with effective and crisp content.
c. Build tools in your app to help users in creating remarkable content.
Before flooding up the app or social media with content make sure you know what kind of content is worth sharing. Nobody likes to read stories, try and be to the point in expressing your views, pick up the hot topics or the ones which can benefit the users in some way. People share the content which can be related to them, boost their mood, touch their emotions and share some values. Generate short and crisp content including Inspirational quotes, Funny elements, and interesting articles.
3. Increase Curiosity- Make people curious about your app and the features it is offering, never disclose all the utility features in a go. Your idea should be exclusive and the striking point could be making it scare. Show your app as a scare one and the features as no one else is offering. If this seems not possible for your app, create on the go contests and surprise your users with gifts and goodies. People feel more connected when they are provided with interesting tasks to do and they get rewarded for the completion. This makes the app popular by word of mouth.
4. Give it a social touch- Apart from anything else, social media is a medium through which anything and everything can reach the maximum popularity level. To make your app reach the maximum audience, let your app be shared through various social media platforms. Put the sharing icons in front of the user which can force him to share the app. Share the words of appreciation or recognition content on your app to make it more popular among people, this can increase the app reputation and make the users bound to invite friends via different social media platforms.
5. Introduce Discounts and Rewards- Discounts on products and little rewards can benefit the app popularity to a greater extent. As we see offers on the various platform to invite certain friends and get extra 10% off on your next purchase, another set of offers are the in-app rewards, one can earn points by sharing the app and with those points, he is eligible to buy the app products and enjoy the services. The perfect example may be of Ibibo app. Each contact making bookings through Ibibo benefits the user in generating cashback. Introducing special discounts and reward programs on user’s birthday and Anniversary may also make the user quite connected to the app emotionally which is the strongest aspect of building popularity.
6. Build Relationships- Getting a good installs figure doesn’t make your work complete, it’s just the beginning and a partial part achieved, the goal is way beyond! People love to talk about themselves and they enjoy when someone listens to them attentively. Make a one to one contact with the people, talk to them and know their issues. let they feel comfortable and connected. Drop a smiley or flatter them with a pleasant message, this can make them feel good instantly. Let them share their views and create an open communication with the user, take genuine feedbacks and assure to provide them the services they long for.
To conclude, after carefully considering every benefit, you can contact a skilled team of android or ios app developers that can prove to be of relevant assistance in developing your app.
Clavax technologies LLC is a mobile app company that has provided thousands of state-of-art solutions all over the globe.
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