Tuesday, October 11, 2016

Exploring the Relationship between Loyalty program and Mobile App


Loyalty has become an imperative for ensuring success for any business. As the digital ecosphere evolves, mobile apps have started intermingling with the loyalty programs. This has already provided the business owners with an opportunity to tap into it and take their business to another level.

But let us first outline the definition of loyalty programs:
According to Investopedia, a loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales coupons or free merchandise. Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.
Coming back to the relationship between loyalty programs and mobile apps, business owners need to keep the following tips in mind while approaching loyalty:
Basics all the way
Once you have loyalty program integrated in your app, start engaging customers to go for membership. Moreover, you should be making use of techniques like contextual reminders, user onboarding in attracting the customers.
Gamification in Action
Another major tip is the utilization of nothing other than gamification in your loyalty programs for customers. This helps in driving activity in the program. One of the most intriguing techniques involved here is sending personalized reminders.
User Opinion
An important key to success is asking for opinion from the users. Whether you’re inquiring about satisfaction or desired app features, you need to make them happy at all costs.

Clavax technologies LLC is an app development company based in San Jose, California that provides top-notch mobile app solutions to enterprises all over the globe.  

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