A Deep Analysis of Customer Loyalty Programs

When it comes to motivating your customers to stay loyal, loyalty programs step in. However, many businesses are unaware of the outcome. This is because it suffers from the lack of insights for buying patterns of customers. But despite of the fact that loyalty programs are stationed, regular failures are really common. According to a survey conducted by SAS, loyalty programs have nominal effect when talking of their effectiveness. It has invited some unwanted consequences for the businesses such as retail sector.

Loyalty Solutions 101: Loyalty via Apps

Did you know?

More than 86% of time was devoted on app usage by users in the United States.

These figures testify the importance of having apps for businesses and the extent to which they can increase their revenue.

Gradually as the businesses adopt the trend to their benefit, they have been trying their level best to hold on to present customers and increase the user base. This is where loyalty programs for customers comes into play.

Here in this blog, we will focus on factors that can contribute in increasing customer loyalty: