The 5 Essential Analytics for Optimizing App Performance

At 3 million (and counting) mobile apps in leading apps stores along with 2 billion smartphone users, it becomes an uphill task to ensure that an app is discoverable in the app stores, at the very least. Although the app development process takes up a lot of resources and time, it is just the beginning. There has to be a short as well as long-term marketing plan that would chart the post-launch roadmap for ensuring product success. In addition to the app marketing strategies, regular tracking and monitoring of various parameters like downloads, user engagement, conversion rates, etc are very much necessary.

Pooling resources with a web development California company and the right kind of analytics, it becomes a lot easier to determine the possible areas of optimizing performance. Here are the five essentials to enhancing mobile app performance:

1. Monitor user behavior and demographics to evaluate how the application is converting with users. A mobile application development company can offer effectual insights on the latest market trends along with user behavior.

2. Measure the current financial goals and generate inferences as to what would work best in the future.

Five Crucial Features of Selecting a Content Management System

If your website features high volumes of data and information or if you are in the process of launching a content-rich website, it would be ideally a feasible solution to integrate a CMS into it. However, there are a few key points to keep in mind while selecting and integrating the same. We list the 5 crucial features to look into while selecting a content management system for your web enterprise project:

• Performance and scalability are two intrinsic requirements of any project. The website should not only be recording optimal performance, but it should also be scalable if the need arises at some point in the future. Caching a page at multiple levels is an effecite way of improving performance.

• Extensibility and Integration implies that the CMS effortlessly integrates with other technologies as well as systems. The ready-to-use connectors are an effective solution for extending the usability of the system while at the same time significantly reducing development times.

• Multisite Support has become quite a popular requirement nowadays, given that website are no longer limited to just a single corporate website. Most organizations often have online stores, blogs, intranets, community websites and at least a few microsites targeting specific segments of users. With Kentico, enterprises get to design and deploy multiple sites from a single dashboard.