The current ecosystem for mobile application downloads, engagement
and usage is very much different from what it used be just a year back. With
app downloads and installs no longer a metric to determine the success of the
app, app makers as well as marketers need to change their strategies of connecting
with users. Studies show that almost 80 to 90% of the mobile apps are used just
once before being removed from the system. The key to retaining users lays in the
effective implementation of user engagement strategies, including the need to re-engage
their users.
Re-engagement implies a set of practices or technologies
that can identify users who have downloaded an application and presenting them
with offers or services prompting them to use the app more often. If the users
have stopped using the app after a specific duration of time, these very offers
or entitlements or offers act as an incentive to the user to use the app again.
For re-engaging the customers with an app, a web development company California can either implement in-app
messaging or push notification services.
Besides, customized offers and
services incorporated by an iOS app
development company can also work in re-engaging users with an app after a
hiatus.
Clavax Technologies is a web development company California that renders a wide range of
technology solutions, services and consulting to empower clients functioning in
diverse segments of the industry. The company’s mobile development competencies
span across native, web-based and hybrid applications. As an iOS app development company, the development
team utilizes the latest technology tools and services like Swift, Swift 2 and Bluetooth
Low Energy, iBeacons to develop high-performing applications for the users.
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