Friday, July 3, 2015

Re-engaging Users: Going Beyond the Initial Installation


The current ecosystem for mobile application downloads, engagement and usage is very much different from what it used be just a year back. With app downloads and installs no longer a metric to determine the success of the app, app makers as well as marketers need to change their strategies of connecting with users. Studies show that almost 80 to 90% of the mobile apps are used just once before being removed from the system. The key to retaining users lays in the effective implementation of user engagement strategies, including the need to re-engage their users.

Re-engagement implies a set of practices or technologies that can identify users who have downloaded an application and presenting them with offers or services prompting them to use the app more often. If the users have stopped using the app after a specific duration of time, these very offers or entitlements or offers act as an incentive to the user to use the app again. For re-engaging the customers with an app, a web development company California can either implement in-app messaging or push notification services.
Besides, customized offers and services incorporated by an iOS app development company can also work in re-engaging users with an app after a hiatus.

Clavax Technologies is a web development company California that renders a wide range of technology solutions, services and consulting to empower clients functioning in diverse segments of the industry. The company’s mobile development competencies span across native, web-based and hybrid applications. As an iOS app development company, the development team utilizes the latest technology tools and services like Swift, Swift 2 and Bluetooth Low Energy, iBeacons to develop high-performing applications for the users.

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