The Key Performance Indicators for Your Mobile App

The development of any new iOS app starts with the lock-down of the functionalities and feature-set for building a successful MVP. However, the measure of success for any application depends on some set of pre-determined parameters, usually categorized as Key Performance Indicators. The primary KPIs for any app owner depends on the goals of the business along with factors like whether they are trying to connect to more users, retain existing users or create a segment of paying consumers.

App development for an iOS app development company surpasses many verticals, spread across multiple cross-sectional industries. One of the steps to build solid user base is to set apart a few Key Performance Indicators (KPIs) for acquiring users:


1. Downloads are undoubtedly the most important indicators for any app, although it transitions to being one of the least important metric to long-term success. The number of downloads are the easiest metric to keep track of in the app stores.

2. The number of active users that an app has is yet another way of measuring the popularity as well as success of the app. An iOS app development company can formulate strategies for their clients in ensuring that the app engages users over a long time.

3. App Store Optimization is a feasible option to increase the discovery of the apps in the mobile app stores, which leads to an increase in the number of organic downloads. A mobile app development company can be consulted to draft an effective app store optimization strategy for your mobile apps.

Clavax Technologies is a California-based mobile app company offering high-end app development solutions for iOS-powered devices. The company has the experience and expertise of working in multiple industry verticals and technologies like Swift, Cocoa, Objective-C and XCODE. Their portfolio of mobile apps lends further credibility to their development repertoire.