For 56% of the marketers, higher engagement rates and responses are the prime reasons to create personalized content, as referenced in a poll run by CMO Council, stated in a report by eMarketer.
The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions
empowers businesses to present the consumers with an enriched shopping experience that too with results curated in real time.
So, what exactly leads to an increase in the conversion rates for an ecommerce business? The answer probably lies in the first line of the post – high levels of user engagement and increased responses. To engage the consumer, the e-retailer has to have a web or mobile app that is intuitive, interactive and easy to navigate. For a first time visitor on the portal, they need to feel that they can navigate through the pages and products without any external assistance. The product catalogs or inventory is yet another reason for users to stick around the application and make purchases. A products catalog that is dynamically updated and well organized naturally makes things easier for the customer, contributing towards enhancing the conversion rates.
As an ecommerce web development company, Clavax Technologies offers numerous a variable set of services and solutions to their clients functioning in the online retail segments. The company provides solutions like custom ecommerce web and mobile developments, CMS integrations and upgrades, apart from providing insights and consulting on the current market trends. To further empower their client’s businesses, the company utilizes as well as leverages their big data analytics solutions capabilities.
The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions
empowers businesses to present the consumers with an enriched shopping experience that too with results curated in real time.
So, what exactly leads to an increase in the conversion rates for an ecommerce business? The answer probably lies in the first line of the post – high levels of user engagement and increased responses. To engage the consumer, the e-retailer has to have a web or mobile app that is intuitive, interactive and easy to navigate. For a first time visitor on the portal, they need to feel that they can navigate through the pages and products without any external assistance. The product catalogs or inventory is yet another reason for users to stick around the application and make purchases. A products catalog that is dynamically updated and well organized naturally makes things easier for the customer, contributing towards enhancing the conversion rates.
As an ecommerce web development company, Clavax Technologies offers numerous a variable set of services and solutions to their clients functioning in the online retail segments. The company provides solutions like custom ecommerce web and mobile developments, CMS integrations and upgrades, apart from providing insights and consulting on the current market trends. To further empower their client’s businesses, the company utilizes as well as leverages their big data analytics solutions capabilities.
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