How to Increase App User Engagement?

According to a Forrester research, “great apps”, as perceived by business leaders, generated 79% more in advertising and sales revenue than the “good apps”. The study also observed that “great apps” offer greater cost savings. So, what factors ensure the success of a mobile app? How can the visibility of apps increase in their respective app stores? What drives users to engage with a particular app more than other apps? Why some applications are downloaded in millions while others barely once?

The crux of the matter here is visibility – the more the number of users who view the app, more the number of downloads and more are the purchases!

In order to ensure that the app is easily discoverable in the stores, the Android app development company

needs to keep in mind a few of the following parameters:

1. App Title: The title/ name of the app should describe the type of app the users are about to download. Including the most important keyword has considerable impact in the search results.

2. Keywords: Emphasizing on the major keywords that best describe the app is the key here.

3. Icons: Uniquely designed app icons stand out of the lot, easily catching the eye of a user.

4. Reviews: Positive reviews build on the credibility of the app, while negative reviews mostly point towards the flaws in the app. The Android app development company can

5. Updates: Regular updates to the application along with patches or bug fixes ensures that the app is current, making it easily searchable in the app stores.

Clavax Technologies is a web application development company offering end-to-end solutions in the mobile and web app development segment. The company offers application development and maintenance solutions across diverse industrial segments for a global clientele.