How to Engage Your Customers in The Most Effective Way?

E-commerce sales is estimated to reach the mark of 1.5 trillion U.S. dollars by 2018. These figures testify the growth of e-commerce economy in the years to come. In case, you are thinking to step into this business or expand your existing business base, it is high time to devise your strategy of customer engagement to work wonders for your organization.

When it comes to a successful customer engagement strategy, there is a need to keep the following factors in mind:

Make Your Way to Your User’s Heart with Your Homepage

Have you ever noticed what catches your eye when you visit amazing websites?

Homepage!

It is one of the primary resource on your website can help you both attract users or repel them!

Hence, it is necessary to design your homepage in such a way that it makes your users fall in love with it.
In order to ensure your home page is delivering on its job, you need to keep certain factors in mind while developing it:

Provide a Sense of Brand’s Identity

It is necessary to consider the fact that your homepage should focus on specific targets such as introducing your brand to the audience, provide them unobstructed ways to other pages on your website, and bestow a sense of brand’s identity.

Loyalty Solutions 101: Loyalty via Apps

Did you know?

More than 86% of time was devoted on app usage by users in the United States.

These figures testify the importance of having apps for businesses and the extent to which they can increase their revenue.

Gradually as the businesses adopt the trend to their benefit, they have been trying their level best to hold on to present customers and increase the user base. This is where loyalty programs for customers comes into play.

Here in this blog, we will focus on factors that can contribute in increasing customer loyalty:

Android Application and Its “Free” Market

In the world of android app development, the developers are free to select the type of model of revenue they prefer. They’re free to develop shareware, freeware, ad-driven, trialware or paid apps. In its initial phase, android was specially designed to be a game changer when it came to the type of applications that could be developed. But before we move ahead, let’s take a look at the early days of android app dev.

The Early Days

Earlier, there were many restrictions faced by the Android App Developers. These included store limitations on the number of apps of a specific type, limitations on loyalty, revenue models and pricing, and sometimes the unwillingness of the operator to provide apps for smaller demographics also became an issue.

E-commerce: Making a Global Impact

Never in the history has the human civilization witnessed a wave of innovation in retail sector as we see in the 21st century. The changing face of e-commerce and its burgeoning growth around the world has amazed everyone. Various figures have come in support of this argument, well we’ll discuss that ahead in the blog.

First, let’s have a look at some of the global trends of e-commerce sector:

• Global B2C e-commerce sales is expected to reach the mark of 839.8 billion U.S. dollars in the year 2018. The main reason behind its growth is that e-commerce industry has proved that it is able to create a “win-win” environment for both consumers and the companies. It ensures various benefits such as wider selection of products/services, speed of access, and worldwide reach.

• According to Gartner, by 2017, the mobile engagement behavior of US customers will be the major driving factor behind the 50% of mobile commerce revenue in the country. If you are looking to step into the e-commerce business or want to increase your present customer base, make sure you don’t forget to utilize the smartphones or tablets to reach and interact with your customers. Another factor to keep in mind is the reviews as they play an important role in the purchasing behavior of your customer. A report says that about 2/3rd of customers read reviews on the web before purchasing. An ecommerce web development company
  

Highlighting the essentials of Web Design Strategy

As we witness the transition from desktop or laptop to smartphones and tablets, new challenges in different fields have come up before developers when they build a website. Before developing a website, let’s take a look at the some of the major essentials of web design strategy.

Need for a Responsive Design

What is mandatory here, is to build a layout that is able to work well on every device and redesign the images according to smaller screen sizes.

Software Prototyping

Development 101 Basics Of A Sucessful Real Estate Website

In the 21^st century, a great website is what that makes the successful businesses stand out from the unsuccessful ones. The real estate business is no exception. But what does really take to develop a great website? Well, in this blog, we’re going to discuss major factors that should be kept in mind while making one hell of a great website:

Focus on your Target Audience

At every step of development, keep your focus on the targeted audience. It is mandatory to keep your eye on section of user base you want to attract to your site and make them visit your website again and again. From the first page, it should be designed in such a way that all the requirements of your users are met in an efficient way.

Utilize SEO

What Does It Take to Develop a Successful App?

You must be wondering: What does it take to make a successful app?

If you are one of those looking to build a high grossing app, there are certain factors that can contribute to the success of your app. One of the major factors is Visibility.

In this blog, we will focus on different parameters that can enhance the visibility and help make your app discoverable in the app stores:

Title of the app

Title/name of the application should be in sync with the type of app users are thinking to download. Moreover, inserting the most important keyword would be beneficial in making a significant impact in the search results.