The 5 Essential Analytics for Optimizing App Performance

At 3 million (and counting) mobile apps in leading apps stores along with 2 billion smartphone users, it becomes an uphill task to ensure that an app is discoverable in the app stores, at the very least. Although the app development process takes up a lot of resources and time, it is just the beginning. There has to be a short as well as long-term marketing plan that would chart the post-launch roadmap for ensuring product success. In addition to the app marketing strategies, regular tracking and monitoring of various parameters like downloads, user engagement, conversion rates, etc are very much necessary.

Pooling resources with a web development California company and the right kind of analytics, it becomes a lot easier to determine the possible areas of optimizing performance. Here are the five essentials to enhancing mobile app performance:

1. Monitor user behavior and demographics to evaluate how the application is converting with users. A mobile application development company can offer effectual insights on the latest market trends along with user behavior.

2. Measure the current financial goals and generate inferences as to what would work best in the future.

Real Estate Software Solutions to Enhance Online Presence

Like every other business, real estate too has found a stronghold on the web and now, the Internet powers most of the initial searches for properties and plots. With the current generation of connected users, real estate businesses can find it extremely challenging to generate revenues if they are not available on the virtual space, yet! Statistics like 90% of home searches now occur on the web, while 89% consumers use their smartphones for pulling up information on listings and properties indicate just how important the web has become. However, real estate businesses have a hard time figuring out the right approach in establishing a successful web application.

To ensure that your real estate business makes an effective online presence, you can enlist the services of a web development company California. They can either optimize your existing website to include more user engagement features like enhanced search & listings, CMS/ CRM implementations, buyer-seller interactions, etc or build an entirely new one comprising these features.

Changing Paradigms of Mobile UI Design

With every update of the Android and iOS operating systems, multiple changes in terms of app design or development can be observed, especially the design principles. Moreover, the ever-evolving device hardware and product requirements make it only prudent that web along with app designers not only adapt to this change, but implement it as well.

1. Material Design is the newest design language for the Android platform that makes use of layered interfaces, floating action buttons, and interesting animations in response to a user activity. Although, originally launched for the Android platform, Material now extends to other platforms like iOS and Windows as well.
 

2. Motion design has been around for quite some time, but they were primarily a part of advertisements, music videos or movie intros. It is however, now used for refining the user interface as a way of delighting the users for an action they have taken.

Five Crucial Features of Selecting a Content Management System

If your website features high volumes of data and information or if you are in the process of launching a content-rich website, it would be ideally a feasible solution to integrate a CMS into it. However, there are a few key points to keep in mind while selecting and integrating the same. We list the 5 crucial features to look into while selecting a content management system for your web enterprise project:

• Performance and scalability are two intrinsic requirements of any project. The website should not only be recording optimal performance, but it should also be scalable if the need arises at some point in the future. Caching a page at multiple levels is an effecite way of improving performance.

• Extensibility and Integration implies that the CMS effortlessly integrates with other technologies as well as systems. The ready-to-use connectors are an effective solution for extending the usability of the system while at the same time significantly reducing development times.

• Multisite Support has become quite a popular requirement nowadays, given that website are no longer limited to just a single corporate website. Most organizations often have online stores, blogs, intranets, community websites and at least a few microsites targeting specific segments of users. With Kentico, enterprises get to design and deploy multiple sites from a single dashboard.

5 reasons to move real estate business online

By this time, your business should already have made its virtual way into the digital world of mobile and web apps. However, if you are not there already, it is high time you thought of implementing a mobile-centric business strategy for your real estate services. A mobile or a web application ensures that your business is accessible to the tech-savvy millennial population.

Here are five reasons (statistics) affirming why you should utilize/ incorporate/ implement online real estate software solutions for your business:

1.    The mobile and web usage by millennials for real estate has increased 81% and 30%, over a period of May, 2013 to July 2014, respectively.

2.    Mobile devices accounted for 44% of the searches for one or other form of real estate services.

3.    Of the half of the total millennial population in the U.S. that visited a real estate website in July 2014, thirty-six percent of those were accessed from mobile devices. The numbers indicate that millennials are twice as likely, if not more, to explore information on real estate on mobile devices.

Material Design and its 4 Principles

A new language for interface design termed the “Material Design”, was the outcome of Google’s Project Kennedy and Holo. The main objective of this new design paradigm was to replace esthetically anti-pleasant interfaces of older Android versions with a consistent view across all devices with varying screen sizes. Basically evolving from Holo, the Material Design concept aims to be the one single decree binding all Android app developers as well as designers. Let’s find out the four main elements of Material Design.

1.    Tactile Surface:

The structure of this latest design language for Android development comprises tangible layers or objects in the form of “sheets” of “quantum paper”, also called layers in general. These so-called layers follow the general laws of physics, in essence that they can essentially be thought of as 3-D orientations with x, y, and z-axes. They can be stacked, aligned at varying heights or can connect and stretch, casting shadows that distinguish one from the other with respect to their relative positioning. The shadows enable users to understand their interface in a better way!

2.    Print Design:

It can very well be just another fancy substitute for digital ink! Having established that material design is nothing but “sheets of quantum paper”, so in effect everything placed on these sheets is digital ink. The two aspects of print design – font and typography – are vital elements in defining the structure of content along with the identity of the application.

Putting your Enterprise in Motion, the App-way

A recent analytics report from comScore suggests that of the 187.5 million smartphones owners in the U.S, Apple OEMs with a market share of 42.6 percent rank the highest among subscribers. In addition, as the mobile device users outgrow the number of desktops - in terms of both the hardware and activities – mobile apps are no longer an option they are a priority. The mobile application has become a formidable source for increasing visibility for businesses, making them an effective channel for digital marketing.

To reiterate the value of the aforementioned numbers, here are a few benefits of developing an iPhone app for a business:

1.    First off, an app presents a more personalized way of connecting to your consumers. A brand can leverage their mobile presence by drawing inferences from the fact that an average American spends more than 2 hours of the day on their mobile devices.

2.    By integrating push notifications into the basic functionality of the apps, a business can present highly customized content to the users while ensuring that it is available at their fingertips.

3.    Users usually prefer a fuss-free mobile experience and collaborating with any iPhone app development company can be a viable initiative for the businesses to ensure the same. 

4.    Mobile applications are also another form of engaging consumers. As a business, customer loyalty is an important asset for driving traffic and improving your ROIs (returns on investments).

As a mobile application development company, Clavax Technologies has the requisite resource and experience in delivering a superior mobile app solution to clients from varied industrial sectors. The team of iPhone app developers in the company is highly proactive in the sense that market trends and the latest technologies are the basis for developing a high-end iPhone app.

Data Analytics – Facts-based Strategic Reforms

Research and analytics have assumed a prominent role as enterprises move towards the implementation of data-driven initiatives in their decision-making processes and strategies. Surveys have indicated a 125% increase in the number of organizations implementing data analytics solutions in 2015, as compared to the past year. Besides, the data investments deployed by enterprises have also gone up to $13.8 million. The enterprises that implement analytics can invariably discover deeper connections in their existing or incoming set of raw information accumulated from multiple data channels.

Big data and analytics solutions have never been more important than now as organizations implement a predictive analytics model to leverage their ROIs from their competitors. It has become a top priority for most organizations, as can be inferred from a research suggesting 27% companies consider it a top priority for their business. An enterprise incorporating big data and analytics solutions while formulating decisions or strategic reforms can further quantify the output of their marketing campaigns, customer experiences, and in general, their overall improvement.