Though
building customer loyalty isn't easy as child’s play, but it's
totally worth the effort. Most of the startups cannot afford to reach
more users due to high customer acquisition costs (CAC). It does not
matter how high your CAC is if you make your customers spend more
money justifying the CAC invested. And that is where many companies
lack. Since Customer retention is essential for every business, using
Loyalty Programs for Customers
will help in making existing
customers come back for more purchases.
Keeping
your customers engaged is beneficial since they are the only ones
that deliver three times the brand value over the years. The study
says engaged users spend 60% more per transaction, make 90% more
purchases frequently and are likely to purchase five more times in
the future. Here are some of the effective ways to engage customers
for loyalty:
-
Reward your Customers actions
One of the finest ways to engage users is to reward them for their
healthy actions or decisions by giving them extra points not just for
purchases but for activities like fitness workouts, running or
quitting smoke.
-
Personalize the User Experience
Analyzing customers’ needs by tracking their behavior helps in
measuring loyalty with the personalized experience. Personalization
for different users having specific and unique requirements makes the
users feel valued and makes them harder to switch the brand.
-
Understand Emotional Value
Building an emotional relationship with your customers can be helpful
in making them stay longer with your brand. Most of the companies
believe that emotions are the part of their customer experience that
will impact customer loyalty.
-
Show Your Gratitude
It’s always a great way to engage your customers by thanking them
for their purchases. However, show your gratitude by sending physical
gifts like flowers, handwritten notes, cupcakes, etc. rather than
just sending Thank you mail.
-
Use Omnichannel Strategy
Giving your customers 24/7 access to the brands through multiple
channels like smartphones, desktops, tablets or social media helps in
delivering desired info at a right time. It facilitates brand
communication and helps in boosting revenue.
The main motive of customer engagement is to build a stronger
connection with the brand. If you want to achieve the success in your
business, hire the right Web Application Development Company that will
build app considering your customers first.
No comments:
Post a Comment