Big Data Analytics: Turning E-commerce into A High Performance Machine

So why is Big Data analytics creating so much hype?

In the words of Peter Sondergaard, Senior Vice President, Gartner Research, “Information is the oil of the 21st century, and analytics is the combustion engine.” 

Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions. With big data analytics, data scientists and others can analyze huge volumes of data that conventional analytics and business intelligence solutions can't touch. Consider that your organization could accumulate (if it hasn't already) billions of rows of data with hundreds of millions of data combinations in multiple data stores and abundant formats. High-performance analytics is necessary to process that much data in order to figure out what's important and what isn’t. (Source: SAS)

According to a report by IDC, digital universe will tend to double itself in every two years and by 2020, the data created and copied will reach the mark of 44 zetabyes or 44 trillion gigabytes.

Use of Big Data Analytics in E-Commerce

Big Data and ECM: Working wonders for your Business

Big Data and ECM can empower organizations to gather and manage more information about their clients along with their competitors thus bringing a large chunk of revenue and driving success to your business.

First, let’s get to know what is Big Data and ECM.

Big Data: Big data is a term that describes the large volume of data - both structured and unstructured - that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. (Source: SAS)

ECM: ECM (Enterprise Content Management) is a technology that can be utilized for taking control of essential information like emails, documents, contracts and many more. One such great example is Kentico. Kentico CMS System and ECM are effective in delivering top notch services to its clients.

If utilized in a combined manner, these two can provide a drastic boost to your business. There are various advantages of Big Data and ECM for a business. Let’s take a walk through of these advantages: 

 

Advantages of Big Data

1. Insights

Tangible business benefits by generating insights are the main focus of Big Data analytics. These could be related to future trends or real-time events. Big data analytics are utilized across various industries including transport, healthcare, marketing, retail among others. If you want to stay at the top of business, you can take the assistance of a company which specializes in providing big data analytics solutions.

5 Incredible Tips for Securing your Ecommerce website

As the technology is advancing, security concerns are also escalating simultaneously. History has witnessed the fact that the number of cyber-attacks has only intensified, be it the compromise of sensitive information related to organizations or users. Similarly, banking transition details or information of users are also subjected to attacks and breaches. The industry of e-commerce is one such example. Following are some important steps you can undertake to keep your ecommerce website secured from cyber-attacks and breaches:

Two-factor authentication

Two-factor authentication and its implementation come up with an advantage of restricting access to site only from a trusted device. In this approach, the system of regenerated captcha is often utilized, besides regular login credentials of username and password.

Sensitive Data: Never Store it

Re-Engagement of users: Going beyond the Fundamentals

The present universe of the mobile app usage, downloads and engagement is totally different from from what it used to be just a few months back. As application downloads and installs are no longer prerequisites for determining an app’s success, makers of application along with the marketers are searching for new strategies in order to connect with users. For the purpose of retaining the users, there is a need to effectively implement the strategies of user engagement. Moreover, Re-engaging the users at the same time.  

When it comes to Re-engagement, it refers to a set of technologies or practices that are able to identify users who have downloaded an app and present them with special services or offers pursuing them to make use of application more often.

Why Your Business Needs to Consider these Mobile App Development Trends

The Mobile app development industry is booming at the speed of light and applications have become an indispensable part of the digital universe. We can all feel the pervasive presence of these apps around us every second. That’s why it has become mandatory to stay abreast with the  latest trends of mobile app development.

Below are top  mobile app development trends in the market:

Rapid Rise of Mobile Development

With the increasing demands of mobile apps, businesses are trying their level best to introduce services and products at a rate faster than others. The primary aim for a Mobile Application Development Company would be to minimize the development life cycle duration and shorten the time gap between the formulation of the idea and its deployment. For this reason, fast paced app development tools and frameworks are expected to show up in the market.

Cloud Driven

App developers are focusing more on the ability of integration and synchronization of the applications on multiple devices.  Here, in order to assist the developers build functionality cloud approach is often utilized.

Payments and M-Commerce, Payment and Mobile Banking

According to recent surveys, nineteen percent of commercial sales are generated through tablets or smartphones.  Transfer of money or purchase of products using a cell phone is becoming quite common as using of credit or debit cards. It indicates that, whether these are Android App Developers

Boost your Business with Clavax

Is your business not progressing as expected? No need to worry. Give a boost to your business today with Clavax Technologies!

Clavax Technologies is a prominent web, software and mobile application development company based in San Jose, California. Its first class services are supported by a solid group of 200+ profoundly gifted experts to convey imaginative, secure and adaptable IT solutions for our customers. Clavax go about as your technology accomplices by comprehending your business challenges and applying state-of-art engineering technologies to provide inventive IT solutions.

What Services do they provide?

Business & Technology Consulting
 

Clavax monitors developing business sector patterns and executes changes to make your business more agile and productive with its business and IT specialists. It involves the alignment of a company’s competencies and core goals across discrete and personnel operating units, information systems and processes.
 

Web Application Services
 

Adjust to changing necessities and expand the ROI of your applications with Clavax’s business-basic applications that are intended to enhance productivity and execution.
 

Big Data and Analytics
 

Unleash your business potential and include noteworthy insights making use of Big Data Analytics Solutions.

GoodFirms Spotlights Clavax Technologies as an Efficient Application Developer

GoodFirms pioneering research aims at putting forth an assortment of the best and most accomplished application development companies from across the world, so as to connect the service seekers with the best suited development partners.

Working persistently towards the aim to recognize and put forth the best application developers, GoodFirms has spotted another charmer, Clavax Technologies. This company from California with over four years of experience, craftsmanship and skills has turned out as a new face for application development and stand as an efficient developer in GoodFirms Research.

In order to understand what is so unique about their way of doing work, GoodFirms connected with three of their clients and conducted a one-on-one interview to review how Clavax delivered on their projects. All the three client references and details were provided by Clavax and the reviews were conducted by GoodFirms’ inhouse team. During the review, their clients stated that Clavax has good project management capabilities and their team of developers is quite well versed. They cited Clavax as a dependable and reliable development partner that looks after all their development needs. They cited Clavax to be a transparent company with a well delineated project delivery process.

The clients reviewed were mostly startups and medium-sized enterprises who utilized Clavax’s resources to develop web and mobile applications related to various categories including ecommerce, lifestyle, education and other business services categories. Besides these, Clavax has done plentiful projects in categories like financial services, social networking, media & entertainment as well. They offer web and mobility solutions from application design and development to testing and support services to their clients.

GoodFirms thoroughly inspected their industry experience, market presence, technical expertise, and client ratings and reviews to derive their overall score. Their ratings have been fairly good which made GoodFirms Research spot them as an efficient application development firm. 

Driving on performance, agility and quality, Clavax Technologies has successfully delivered to their clients’ requirements. Their ratings on GoodFirms’ three scale criteria- Quality, Reliability and Ability in application development, have been satisfactory, which clearly shows their agile approach towards application development.

View Clavax’s client reviews on GoodFirms

About GoodFirms

GoodFirms is a transparent and distinctive research platform that serves to reduce the gap between the service seekers and the service providers of software development so that they can to put their best foot forward. GoodFirms research is a blend of the new client review process and the well established industry-wide review & ranking process that helps you jump several notches higher and multiply your industry wide value and credibility.

10 Seconds, 10 Hacks to Engaging App Users

Imagine a world where you have instant access to every necessary activity, for example going to the DMV. You walk up to the counter; a friendly person greets you and is ready to help – all in less than 10 seconds. The result – you walk away with a sense of accomplishment besides having strong positive vibes towards the DMV.

An application is the easiest, most accessible and fastest way for your customers to interact with you, complete tasks or engage for/ with a service. The user looks for apps that are not only capable of meeting their expectations, but are able to offer an efficient as well as streamlined experience. However, the 10 seconds that took you to engage with the DMV are like an eternity to the app user. These very ten seconds can differentiate between a loyal and a one-time user. Even the statistics point towards this wide gap in expected consumer engagement. Studies show that if a user has not returned even after 7 days, 60% chances are they will never return while 20% users only open an app once. The point – the window for app engagement is very small.

What are the best options with you that can at least ensure, if not guarantee, user engagement within 10 seconds? We find out in this post with 10 points to optimize app engagement features.

1. A glitch-free, seamless performance enabling the user to interact with the app within the first 10 seconds of launching is critical to maintaining their confidence in the app.

2. Including an introductory mini-orientation for the users that highlight the important features of the application allows them to interact and engage for longer.

3. Offer the option to create an account for the most essential activities for both users and non-users. Abstain from adding a mandatory account or profile creation activities for all users as most of the download apps to ‘test’ features on the go.

4. Giving users the choice of either opting-in or out of push notifications allows them to not only verify the credibility of your app, but also establishes an immediate trust factor. Although 68% app users have push notifications enabled and 70% derive value out of it, they might prefer engaging with such notifications on their own terms.

5. Catering to customized and targeted segments