When it comes to Big Data, the first question that comes to our mind is:
Is it just a hype or does it have the potential to uplift the business?
Well, in this blog, we are going to answer this question.
First, let us have a look at the definition of Big Data:
Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.(Source: Gartner)
This innovation of 21st century has worked wonders in various industries. One of such industries is none other than e-commerce landscape. Here, we’ll take a look at some of the major benefits of utilizing Big Data in the e-commerce industry.