Driving Factors Behind a Successful Ecommerce Website

Whenever we hear about the world of e-commerce, the only thing that comes to our mind is the word: Momentum. With the advancement of technology, a number of platforms are rapidly emerging in the market. 

Yes, most of them are running successfully. One of the major reasons behind their phenomenal success is the availability of a consistent website that always cater to the requirements of the users. 

When it comes to making a successful e-commerce website, it requires nothing more than just following some simple steps. Below we have laid down some of the crucial factors that should be kept in mind while developing your e-commerce website:

Things to Consider Before Making Your Real Estate Website

When stepping into the real estate business, almost every new investor rushes to make business cards, find financing and pin down direct-mailing lists. While these are all crucial imperatives, businesses often neglect to address the most important part of advertising - Website. A steadfast website works as a centralized platform for all your marketing activities.

But in order to make the best out of your website, there are few important essentials to keep in mind before starting your development:

Home Page: First Step of Engagement

You get only one shot to make a long lasting impression on your visitors. Here your homepage comes into play. Make sure you have a professional banner/logos of your organization available on it. 

Driving Audience with Kentico Integrated Solutions

When it comes to delivering a consistent CX (customer experience) across various channels, improvement of their brand identity and response time can work wonders for your business. The Kentico content management system specializes in offering an easy-to-use set of tools for marketers and business for management of marketing activities and initiation of a quick launch across multiple channels utilizing a single dashboard.

The Kentico CMS system comes with an integrated marketing solution for every user and developer. Following top-notch features of the CMS can easily charge up your business in an unimaginable way:

Analyzing the “Loyalty” of a Loyalty Program

The main reason behind the implementation of loyalty programs is to make your customers motivated to stay loyal to the business. But, most of the time we have noticed that it does not turn out the way a business want. It usually struggles in the formation of efficient programs for the promotion of its brand and building its affinity, particularly because of the lack of insights as far as buying patterns of customers is concerned. Despite of having various loyalty programs stationed, constant failure in the conversion of the onetime buyer to repeat customers is very common. According to a study of SAS, there is nominal effect as far as effectiveness of loyalty programs are concerned. The survey scores the effectiveness rate with an average of 6.5 out of 10. It would be correct to say that an upsurge in the number of loyalty programs has somewhat resulted in uninvited consequences for business, especially in the retail sector.

A 360° Guide for Enhanced App User Engagement

When it comes to generating revenues, it is mainly driven by an efficient user engagement. Often it becomes quite difficult to initiate a high level of engagement.

But don’t worry, we have outlined some of the major points for to optimize app engagement features.

• Creation of an account: Offering the option to create an account for essential activities can be a feasible option. However, abstain from making it mandatory to create a profile for every user. 
• Push Notifications: An immediate trust factor can easily be built up by allowing the users to either turn off or on the Push Notifications as they might prefer engaging with an app on their own terms. 
•  Rewards: Providing rewards specifically catering to mobile app, for specific activities also boost the user interactivity and engagement on the app. During such instances of implementing strategies, coordinating with an iPhone app development company
  

An App Can Change the level of your Real Estate Business

Fifty years back, people usually searched a property through local newspapers or scanned through different advertisements. On one hand there where people looked through newspapers, on the other hand, other drove around the place for open houses.

While in the 21^st century, everyone requires effectiveness of a digitally-fused environment in search of their dream property. It is very well supported by the fact that 54% of home buyers in 2014 utilized mobile apps for conducting their home search.

But one main question arises in everyone’s mind: How has the real estate industry changed so much in these years? The reason is, real estate sector like any other sector has been successful in adapting to technological innovations that have taken place over time.

Let’s take a look at how technology has enhanced every endeavor in the sector.

Realtors, agents and brokers were among the first who adapted to this technological advancement. While utilizing the assistance of an Online Real Estate Software Company,

Analyzing the Benefits of Big Data and ECM for Your Business

Have you ever wondered if Big Data and Enterprise Content management come together they can become a great combination? I’ll tell you why.

First lets get to know what is Big Data and ECM.

• Big Data
  

It is a broad term used to describe the growth of structured and unstructured data, in the form of social media, blogs, audios, videos, paper-based content, electronic files and office documents.

• Enterprise Content Management (ECM)
  

Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes (Source: AIIM). It is generally aimed at the management of information and its life cycle from initial creation or publication. According to me, most of the ECM platforms deal with unstructured data such as emails, documents, tweets, blogs, movies and so forth. Let’s take a quick glance at the history of Enterprise Content Management. These days, storage has a lot cheaper. 

 

ECM empowering Big Data

According to Gartner’s predictions, by 2018, companies’ data will increase by 800%. Around eighty percent of which would comprise of unstructured data that is relatively difficult to manage. It would include collection, management, storage, searching and archiving the content.

 

This is where Enterprise Content Management System

Unearthing the Hidden Cost Behind In-House App development

Developing a mobile application involves more than simply the costs laid out by the technical specifications for a changing over an executioner thought into a quantifiable reality. There is a mess of concealed expenses if application advancement is conducted in-house, further fueling the long-standing level headed discussion between the pros and cons of outsourcing versus in-house. So what does an in-house application development involve?

• The first stage involves additional investment in the form of recruitment and formation of a developer team encompassing the 24/7 employee remuneration.

• Investments does not end with the recruitment of a bunch of developers. In order to make an efficient team of application developers, project managers and designers, the organizations are required to invest capital in their training as well.

• Then there is the installation of hardware, software, test devices, servers, etc. that includes further additional costs.

• Synchronization of new software and platforms with the new environment requires some amount of time. This adds up to the budget and thus, further expanding the budget.

• Once the urgent development demands are met, it is followed by the cost of maintenance to support the platform. It includes utility costs, long-term HVAC, and so forth.