The Future of Consumer Personalization

 

A Venture Beat study states that the Amazon recommendation engine is responsible for generating 35% of their revenues. Personalization is currently the most favored trend and e-tailers need to formulate strategies that enable them to increase their revenues generated from it.

For ecommerce businesses of today, the margin of permissible error in implementing consumer engagement strategies has drastically reduced with the available technologies and analytics platforms. Consumer personalization has transformed into an inherent aspect of acquiring new customers as well as in retargeting lost or old consumers. What exactly is personalization and what impact does it have on the ecommerce industry? How and what sort of strategies can an ecommerce website implement to offer their visitors or returning consumers with a highly personalized customer experience? Let’s find out.

Creating Landmarks in the IT Services Segment

Clavax Technologies LLC, a leading IT consulting, services and solutions organization has been recognized as one of the “20 Most Promising IT Services Companies 2015” by siliconinida. The online technology news portal and magazine strives to create a platform where techies and professionals in general can share their thoughts, knowledge and experiences with fellow professionals. Silicon India recognizes IT organizations that have made inroads into the technology services sector with their contributions towards making this world a more connected place.

The company, headquartered in the city of San Jose, California, has been successful in formulating as well as implementing end-to-end technology solutions for a globally diverse clientele functioning in varied industry verticals. With services ranging from web, mobile and software development to big data and custom development options, the company does indeed have a wide area of expertise. Moreover, the development teams along with the system architecture specialists are adept at gauging the market trends and user expectations from a particular app or service implementation. This recognition as one of the top 20 most promising IT companies comes at a highly crucial time, when the company is in garnering appreciation for its work. The success of the company can further be attributed to this aspect, in part, particularly because to create a landmark for itself in such a short span requires not just the right skills, but its proper execution as well.

To view the list of the 20 most promising IT services companies of 2015, please visit this link:

Big Data Analytics To Power Enterprise Mobility

With the enterprises deviating from their standard connectivity measures, the workforces are empowered to work while on the move. Enterprise mobility is witnessing the rise of the BYOD phenomenon with the widespread proliferation of smartphones, tablets and other mobile devices at the workplace and life, in general. However, this empowerment does come at a price – security and risks in such a mobile environment are paramount. Stringent security measures should be in place to ensure that enterprise data is safe and risks to security or data breaches is minimal.

Customers: The Last Word

 

Customers play a vital role in the rise or fall of a business venture. The customer experience offered by a retail venture is what sets successful businesses apart from the rest. Studies reveal that it costs businesses about 6-7 times more to acquire a new consumer as compared to retaining an existing consumer. Additionally, companies that prioritize consumer experiences reportedly register 60% more in profits. The consumer does get to have the last word! Why do we say so? This is because a company’s 20 percent loyal consumers are responsible for being the contributors to 80% of the company’s revenues.

At the turn of the decade, as the world witnessed the emergence of smartphones and with more than 6 billion units sold today, retail enterprises have the task of retaining their existing consumers while they acquire new ones. The customer loyalty solutions are the result of a highly novel and intelligent marketing strategy adopted by the business enterprises to connect more with their customers.

Integrity is the Key to Sustainability

An average offline real estate transaction by a traditional buyer takes about 6 weeks to close as compared to a mere 2.2 weeks taken by an online buyer. For sustaining a business in the virtual space, it takes more than just a website with a good interface or user experience. In today’s times, every industry in the economy is undergoing a fundamental shift in the way they function, an aspect further enhanced by the widespread advancements and adoption of technology. Similar is the case with the real estate industry, where technology now leads the transformation. However, with the emergence of an online identity for all forms of businesses, the viability for long-term success is sustenance. Maintaining the integrity of a venture is another crucial element to strike out potential competition.

The Advantages of Developing Android Apps

 The Android operating system is a Linux-based mobile operating system with the largest installed user base. At 53% device market share and 1.5 million (and counting!) available apps in the Play store, Android-powered devices have managed to create a strong stranglehold on the mobile devices market. One factor contributing to the exceptional rise of Android as the most preferred mobile operating systems is it being open source and freely available to app developers. The open source code along with the development tools enable developers to freely create and distribute their applications on the app store.

In addition to being an open source system, Android app development is highly cost effective as well. The Android app developers hardly need to install any additional hardware infrastructure for their app development endeavors. Its relatively low barrier to entry further enhances the return on investments by considerable numbers.

Untethering the Enterprise: Developing Enterprise Mobility Apps

$330 billion is the current worth of the enterprise software market and is all set to soar higher! However, business enterprises are still in the process of realizing the full potential of a mobile workforce. The dawn of the digital era has brought about a fundamental shift in the way businesses implement as well as utilize enterprise mobility solutions. This rapidly rising graph of the smartphone and other smart devices adoption has reached even the conventionally non-mobile segments of the workforce. This, in turn, has led to the disappearance of the consumer-business divide, necessitating enterprises to revamp and restructure their existing processes to harness the power of mobile.

The Hidden Costs of In-house App Development

Developing a mobile application involves more than just the costs outlined by the technical specifications for a converting a killer idea into a quantifiable reality. There are a whole lot of hidden costs if app development is in-house, further fuelling the long-standing debate between the pros and cons of outsourcing versus in-house. So what does an in-house application development entail?

1. The first stage of incurring additional investments arises in the form of hiring and setting up a team of developers that encompasses the 24/7 remuneration for employees.

2. However, the investments do not end with the hiring of a bunch of developers. In order to build a cohesive and effective team of app developers, designers and project managers, the businesses are required to spend funds in training them as well.