Analyzing the “Loyalty” of a Loyalty Program

The main reason behind the implementation of loyalty programs is to make your customers motivated to stay loyal to the business. But, most of the time we have noticed that it does not turn out the way a business want. It usually struggles in the formation of efficient programs for the promotion of its brand and building its affinity, particularly because of the lack of insights as far as buying patterns of customers is concerned. Despite of having various loyalty programs stationed, constant failure in the conversion of the onetime buyer to repeat customers is very common. According to a study of SAS, there is nominal effect as far as effectiveness of loyalty programs are concerned. The survey scores the effectiveness rate with an average of 6.5 out of 10. It would be correct to say that an upsurge in the number of loyalty programs has somewhat resulted in uninvited consequences for business, especially in the retail sector.

A 360° Guide for Enhanced App User Engagement

When it comes to generating revenues, it is mainly driven by an efficient user engagement. Often it becomes quite difficult to initiate a high level of engagement.

But don’t worry, we have outlined some of the major points for to optimize app engagement features.

• Creation of an account: Offering the option to create an account for essential activities can be a feasible option. However, abstain from making it mandatory to create a profile for every user. 
• Push Notifications: An immediate trust factor can easily be built up by allowing the users to either turn off or on the Push Notifications as they might prefer engaging with an app on their own terms. 
•  Rewards: Providing rewards specifically catering to mobile app, for specific activities also boost the user interactivity and engagement on the app. During such instances of implementing strategies, coordinating with an iPhone app development company
  

An App Can Change the level of your Real Estate Business

Fifty years back, people usually searched a property through local newspapers or scanned through different advertisements. On one hand there where people looked through newspapers, on the other hand, other drove around the place for open houses.

While in the 21^st century, everyone requires effectiveness of a digitally-fused environment in search of their dream property. It is very well supported by the fact that 54% of home buyers in 2014 utilized mobile apps for conducting their home search.

But one main question arises in everyone’s mind: How has the real estate industry changed so much in these years? The reason is, real estate sector like any other sector has been successful in adapting to technological innovations that have taken place over time.

Let’s take a look at how technology has enhanced every endeavor in the sector.

Realtors, agents and brokers were among the first who adapted to this technological advancement. While utilizing the assistance of an Online Real Estate Software Company,

Analyzing the Benefits of Big Data and ECM for Your Business

Have you ever wondered if Big Data and Enterprise Content management come together they can become a great combination? I’ll tell you why.

First lets get to know what is Big Data and ECM.

• Big Data
  

It is a broad term used to describe the growth of structured and unstructured data, in the form of social media, blogs, audios, videos, paper-based content, electronic files and office documents.

• Enterprise Content Management (ECM)
  

Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes (Source: AIIM). It is generally aimed at the management of information and its life cycle from initial creation or publication. According to me, most of the ECM platforms deal with unstructured data such as emails, documents, tweets, blogs, movies and so forth. Let’s take a quick glance at the history of Enterprise Content Management. These days, storage has a lot cheaper. 

 

ECM empowering Big Data

According to Gartner’s predictions, by 2018, companies’ data will increase by 800%. Around eighty percent of which would comprise of unstructured data that is relatively difficult to manage. It would include collection, management, storage, searching and archiving the content.

 

This is where Enterprise Content Management System

Unearthing the Hidden Cost Behind In-House App development

Developing a mobile application involves more than simply the costs laid out by the technical specifications for a changing over an executioner thought into a quantifiable reality. There is a mess of concealed expenses if application advancement is conducted in-house, further fueling the long-standing level headed discussion between the pros and cons of outsourcing versus in-house. So what does an in-house application development involve?

• The first stage involves additional investment in the form of recruitment and formation of a developer team encompassing the 24/7 employee remuneration.

• Investments does not end with the recruitment of a bunch of developers. In order to make an efficient team of application developers, project managers and designers, the organizations are required to invest capital in their training as well.

• Then there is the installation of hardware, software, test devices, servers, etc. that includes further additional costs.

• Synchronization of new software and platforms with the new environment requires some amount of time. This adds up to the budget and thus, further expanding the budget.

• Once the urgent development demands are met, it is followed by the cost of maintenance to support the platform. It includes utility costs, long-term HVAC, and so forth.

How to make it big in Real Estate Sector

In the Digital House Study conducted by Realtor and Google, it was stated that 90% of home buyers searched online during their home buying process. Today, each industry in every sector is undergoing a fundamental change in the way they function, paired with accelerated adoption and use of innovative technologies. Same is the case with real estate industry, where transformation has been led by technological advancements. As all the businesses have taken the online way, the only parameter for long-term success is sustenance. Another crucial element to strike out the competition is by maintaining the integrity of the organization.

To create a niche market for their audiences, the real estate businesses should have an effective strategy in place that includes relevant content and marketing, apart from a bespoke real estate software solution. 

Real estate markets should have an efficient strategy (including content and marketing) to create a niche market for their audience. Moreover, organizations can solidify their hold on the web as well as on mobile platforms with the assistance of an online real estate software company.

How to spot the right Kentico Development Partner?

With the release of Kentico 9, there are more and more organizations opting for this platform. But you may be wondering: How to differentiate between a project-hunter and real Kentico CMS professional?

Here, in this blog we have laid out various qualities of a trusted Kentico Provider that you can rely upon:

Credentials to prove their expertise

Main credibility lies in the company’s portfolio. For an organization who has handled various projects on Kentico CMS system,

Analyzing the bond between Big Data & Enterprise Mobility

The last few years have witnessed numerous innovative advancements in the landscape of enterprise technology. The burgeoning number of mobile devices and large scale adoption of cloud technology has transformed the entire process of data sharing within enterprises. As a result, it has led to a large incursion of user and self-generated data. The escalating relationship between Big Data and enterprise mobility can prove to be beneficial for organizations.

Interlacing of these technologies has been responsible for bringing numerous benefits for a business. On one hand where, mobility can provide enhanced relevance, revamped productivity and improved responsiveness, on the other hand, big data specializes in the identification of trends while undertaking transformative action.