Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below:

The Key Performance Indicators for Your Mobile App

The development of any new iOS app starts with the lock-down of the functionalities and feature-set for building a successful MVP. However, the measure of success for any application depends on some set of pre-determined parameters, usually categorized as Key Performance Indicators. The primary KPIs for any app owner depends on the goals of the business along with factors like whether they are trying to connect to more users, retain existing users or create a segment of paying consumers.

App development for an iOS app development company surpasses many verticals, spread across multiple cross-sectional industries. One of the steps to build solid user base is to set apart a few Key Performance Indicators (KPIs) for acquiring users:

What are the Drivers for Higher Conversion Rates?

For 56% of the marketers, higher engagement rates and responses are the prime reasons to create personalized content, as referenced in a poll run by CMO Council, stated in a report by eMarketer.

The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions

Are Your Loyalty Programs doing what they’re Supposed to Do?

The theoretical logic behind the application of loyalty programs is to motivate customers to stay dedicated to the retail businesses. However, for most business enterprises, it does not necessarily turn out that way. They struggle in the creation of unique and relevant programs to promote their brand and in building brand affinity, particularly due to the lack of insights on the customers’ buying patterns. Despite having multiple loyalty programs in place, they fail to convert one-time buyers into repeat purchasers. According to a SAS Insights study, the effectiveness of loyalty programs is only marginal – 6.5 out of 10. It might be right to infer that an increase in the number of loyalty programs is in some way creating unintended consequences for the retail businesses.

The retailers aiming to create a unified consumer experience need to focus on leveraging the overall experience of customers across all channels before utilizing/ implementing loyalty solutions in consumer retention activities. However, for most retail businesses, consumer data resides in segregated and isolated sales, marketing and support silos, making it difficult to generate a holistic view of the customer, thereby failing to present a unified experience. The application of big data analytics solutions

App Development with the Debut of Android M

The final preview for Android’s newest version is out and keeping with the convention of a confectionery-themed name, this version is termed Marshmallow or Android M in short. This preview also marks the debut of the official Android SDK version 6.0, which offers developers the option of publishing apps on Google Play targeting API level 23.

What’s New in this Update?

The Android SDK version 6.0 offers the latest build tools along with the final APIs targeting API level 23 in Android M. With this, the Android app developers can update their compileSdkVersion app projects to level 23 and test their applications on the new platform. Updating to Android support library can facilitate Android app developers

The Future of Consumer Personalization

 

A Venture Beat study states that the Amazon recommendation engine is responsible for generating 35% of their revenues. Personalization is currently the most favored trend and e-tailers need to formulate strategies that enable them to increase their revenues generated from it.

For ecommerce businesses of today, the margin of permissible error in implementing consumer engagement strategies has drastically reduced with the available technologies and analytics platforms. Consumer personalization has transformed into an inherent aspect of acquiring new customers as well as in retargeting lost or old consumers. What exactly is personalization and what impact does it have on the ecommerce industry? How and what sort of strategies can an ecommerce website implement to offer their visitors or returning consumers with a highly personalized customer experience? Let’s find out.

Creating Landmarks in the IT Services Segment

Clavax Technologies LLC, a leading IT consulting, services and solutions organization has been recognized as one of the “20 Most Promising IT Services Companies 2015” by siliconinida. The online technology news portal and magazine strives to create a platform where techies and professionals in general can share their thoughts, knowledge and experiences with fellow professionals. Silicon India recognizes IT organizations that have made inroads into the technology services sector with their contributions towards making this world a more connected place.

The company, headquartered in the city of San Jose, California, has been successful in formulating as well as implementing end-to-end technology solutions for a globally diverse clientele functioning in varied industry verticals. With services ranging from web, mobile and software development to big data and custom development options, the company does indeed have a wide area of expertise. Moreover, the development teams along with the system architecture specialists are adept at gauging the market trends and user expectations from a particular app or service implementation. This recognition as one of the top 20 most promising IT companies comes at a highly crucial time, when the company is in garnering appreciation for its work. The success of the company can further be attributed to this aspect, in part, particularly because to create a landmark for itself in such a short span requires not just the right skills, but its proper execution as well.

To view the list of the 20 most promising IT services companies of 2015, please visit this link:

Big Data Analytics To Power Enterprise Mobility

With the enterprises deviating from their standard connectivity measures, the workforces are empowered to work while on the move. Enterprise mobility is witnessing the rise of the BYOD phenomenon with the widespread proliferation of smartphones, tablets and other mobile devices at the workplace and life, in general. However, this empowerment does come at a price – security and risks in such a mobile environment are paramount. Stringent security measures should be in place to ensure that enterprise data is safe and risks to security or data breaches is minimal.