Why Integrate Architecture with Data Analytics?

Having a large pool of enterprise data and being able to derive business value from the same data are two very different things. While the availability of such volumes of datasets is no surprise for large enterprises, the access, analysis and manipulation may require some deliberation. However, despite the advancements in technology and computing infrastructure over the years, there are still numerous legacy system architectures in place, making it difficult for enterprises to accumulate data from silos.

This is why the effectiveness of implementing big data analytics solutions relies on the ability of the enterprise to automatically and effortlessly integrate data collected from multiple sources.

Enhancing E-Commerce with Integrated Marketing

Managing your content along with your marketing campaigns becomes easier with the latest release of Kentico version 8.2. With this release, the Kentico content management provider has further strengthened their integrated services segment. The latest iteration of the system includes enhancements targeted at further enhancing the users’ experiences with improved e-commerce and integrated marketing. In the words of the company’s CTO, Martin Hejtmanek, “we moved the platform to a whole new level by covering a lot of hot topics for developers, but we have also redesigned the whole UI to better match the current needs of less technical users, and improved the overall user experience.” 

The focus has been on empowering marketers to develop and deliver the right messages at the right instances through the digital channel. Here are a few prominent enhancements that marketers can implement for improving their brand marketing processes.

1. SharePoint Synchronization

The streamlined SharePoint Integrator ensures bi-directional ease-of-use for content publishers, making it effortless to share content from Kentico to SharePoint and vice versa, without having to switch screens. Users can display lists, files, document libraries and picture galleries using the built-in SharePoint connector with the Kentico enterprise Content Management System.

Rewarding Customers with a Mobile Loyalty Program

More than ever, business enterprises are facing a tough time in keeping their customers engaged with their products. In this era of smartphones and connected mobile devices, the customers are highly informed and have this uncanny ability to switch brands if they are unsatisfied with the service offerings. In light of such developments, delivering highly personalized and engaging consumer experience remains the key to retaining new customers while formulating and laying strategies to acquire new ones.

Loyalty programs for customers developed by mobile app development companies are now widely viewed as a tool to enhance customer engagement, besides empowering businesses to strengthen their relationships with their customers. The availability of loyalty programs for customers in the form of mobile apps invariably makes the task easier for businesses to connect with their consumers. These mobile apps for loyalty programs enable consumers to receive:

Increasing Real Estate Productivity with a Mobile App

For an industry that is always on the move, time is of essence and efficiency is paramount.

With the increasing number of online searches for properties on the web, real estate businesses too need to adapt their businesses to keep pace with the evolving consumers’ demands and requirements. The widespread adoption of smartphones and other mobile devices has further fueled this requirement, which implies that users can now connect with your business or services with a tap on the screens. Why having an app for your real estate business should be your next top priority? How can the app facilitate and enhance productivity for your business? Read on to find out.

Capturing Fragmented Audiences with Kentico Integrated Marketing

For businesses to deliver a consistent consumer experience across all channels, they need to unify their brand identity, besides improving on their response times. The Kentico content management system offers a set of easy-to-use, sophisticated set of tools that allow businesses and marketers to quickly launch or manage marketing activities across multiple channels from a single user dashboard.

The Kentico CMS system offers an integrated marketing solution to users and developers that include features and functionalities like the ones mentioned below:

The Key Performance Indicators for Your Mobile App

The development of any new iOS app starts with the lock-down of the functionalities and feature-set for building a successful MVP. However, the measure of success for any application depends on some set of pre-determined parameters, usually categorized as Key Performance Indicators. The primary KPIs for any app owner depends on the goals of the business along with factors like whether they are trying to connect to more users, retain existing users or create a segment of paying consumers.

App development for an iOS app development company surpasses many verticals, spread across multiple cross-sectional industries. One of the steps to build solid user base is to set apart a few Key Performance Indicators (KPIs) for acquiring users:

What are the Drivers for Higher Conversion Rates?

For 56% of the marketers, higher engagement rates and responses are the prime reasons to create personalized content, as referenced in a poll run by CMO Council, stated in a report by eMarketer.

The consumer of today is highly informed and for businesses to acquire as well as retain such consumers is a tough task, especially for ecommerce ventures. Data analytics, for most online retail ventures, have already begun to play an important role in determining the consumer journey, in analyzing the buyers’ shopping carts or their buying behaviors. The implementation of big data analytics solutions

Are Your Loyalty Programs doing what they’re Supposed to Do?

The theoretical logic behind the application of loyalty programs is to motivate customers to stay dedicated to the retail businesses. However, for most business enterprises, it does not necessarily turn out that way. They struggle in the creation of unique and relevant programs to promote their brand and in building brand affinity, particularly due to the lack of insights on the customers’ buying patterns. Despite having multiple loyalty programs in place, they fail to convert one-time buyers into repeat purchasers. According to a SAS Insights study, the effectiveness of loyalty programs is only marginal – 6.5 out of 10. It might be right to infer that an increase in the number of loyalty programs is in some way creating unintended consequences for the retail businesses.

The retailers aiming to create a unified consumer experience need to focus on leveraging the overall experience of customers across all channels before utilizing/ implementing loyalty solutions in consumer retention activities. However, for most retail businesses, consumer data resides in segregated and isolated sales, marketing and support silos, making it difficult to generate a holistic view of the customer, thereby failing to present a unified experience. The application of big data analytics solutions